1 mins
INSIDER SPA
CURVY KATE
In positive news for the spa industry, clients are increasingly willing to spend time and money on wellbeing, with 75% of you reporting that treatment business is better this February compared to the same time last year, and 58% stating that retail business is better. This is also echoed by recent news reported on our website, which showed that searches for wellbeing tools have risen by 113%.
The same study revealed that the three most searched-for wellbeing techniques were guided meditation, beginners’ yoga and Tai Chi – and this is certainly something spa businesses are taking advantage of. Wellbeing techniques should certainly be a key aspect of your treatment offerings, given that 62% of respondents reported that stress is the most common issue experienced by their clients.
On the spot
What’s the most common issue among your clients?
1. Stress (62%)
2. Fine lines and wrinkles (14%)
3. Fatigue (10%)
4. Rosacea (9%)
5. Sore muscles (5%)
72%
average treatment room
occupancy in February
Which wellbeing techniques do you offer in the spa or include in treatments?
1. Aromatherapy (76%)
2. Guided meditation (38%)
3. Breathing exercises (33%)
4. Reflexology (24%)
5. Yoga (19%)
6. Reiki crystal healing (14%)
Month in numbers
How did treatment business in February 2023 compare with February 2022?
How
did
retail
business
in
February
2023
compare
with
February
2022?
19% have male therapists on their team