INVEST IN education

Professional Beauty London 2023 will feature a stellar line-up on the conference and live stages programmes. Here’s what’s in store

There are even more ways to invest in your skills with industry leaders this year when Professional Beauty London returns, with three educational stages – Business and Digital Skills, Skin and Advanced Treatments, and Trends and Techniques – as well as round table discussion sessions, Launch Pad demos, the World Spa and Wellness Convention, IMF conference, Launch Pad Stage, CIDESCO Massage and Wellness Workshops, Skin Philosophy Masterclass and more.

Business and Digital Skills Stage

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These sessions will see industry experts imparting their knowledge on everything it takes to run a successful beauty business, from maximising your marketing potential and mastering the social media algorithm, to overcoming obstacles to success.

Don’t miss:

• Inclusive & diverse marketing: How to ensure you’re showing your business is open to all – adiscussion hosted by Keeks Reid, featuring skincare expert Dija Ayodele, MUA Nikita Baffour, and aesthetics expert Dr Kemi Fabusiwa.

• Beating the social media algorithm – is it really all about video? A panel discussion featuring Clawgasmic’s Chantelle Vermont, digital marketing specialist Alex Bugg, and Cigdem Kemal Yilmaz, founder of Skin Masterclass.

Session spotlight:

How to overcome personal obstacles to achieve business success in the beauty industry Jessie Yendle is a hugely successful content creator who shares awareness around hidden disabilities. Alongside her social media work, Yendle owns her own brand, Mimi Darling Beauty, which sells vegan and cruelty-free make-up and accessories. She will speak about her journey from feeling trapped by her speech impediment to petitioning for a universal symbol to be used when struggling to speak.

Catch Yendle’s session on March 6 at 12pm. Sessions cost £5 each. For the full Business and Digital Skills Stage programme, visit professionalbeauty.co.uk/businessdigitalskills

Round Table Networking

The Round Table Networking zone is a great opportunity to network with your peers and to share your challenges and successes. Each table topic will be led by an industry pro. Sessions will include “Is your team costing you money and giving you headaches?” hosted by Kelly Shaw, owner of K Spa; and “How to cut costs without reducing your standards”, led by Glow owner Sara Shoemark.

IMF and CIPI Conference

The International Manufacturers and Distributors Forum (IMF) is a dedicated conference and networking event for brand owners, distributors, manufacturers and suppliers to build relationships within the beauty industry, learn practical solutions for businesses, and discuss what it takes to build a beauty brand, routes to market and the pitfalls to success.

Skin and Advanced Treatments Stage

This stage will feature industry leaders sharing their advice on providing the best treatments for your clients, covering everything from individual skin conditions and concerns, to mastering consultations and incoming regulations.

Don’t miss:

• The truth behind radiofrequency microneedling: how to achieve the best results for clients with Andrew Hansford, global education ambassador and director of ACHaesthetics.

• Understanding rosacea: causes, symptoms and the most effective combination treatments with Lisa Franklin, facialist and founder of Clinic Privé.

Session spotlight:

Combining facial massage with advanced treatment techniques Abigail James is an award-winning aesthetician and skincare expert who has been sharing her best face treatment methods for over 20 years. James’s session will help you discover face-lifting massage, showing you how and when to combine face massage within your clinic – whether you’re a holistic therapist or a nurse practitioner – and why facial massage is the missing piece to your success.

Don’t miss James’s session Monday, March 6, at 12pm. Sessions cost £5 each to attend. For the full Skin and Advanced Treatments Stage programme, visit professionalbeauty.co.uk/skinadvancedtreatments

Skin Philosophy Masterclass with Annalouise Kenny

Join the founder of Skin Philosophy Training from 1.30pm on Sunday, March 5, as she discusses how skin treatments work best on certain skin conditions and how to level up by combining treatments – either as a programme or within one treatment.

CIDESCO Massage and Wellness Workshops

These sessions will cover the essentials of massage and wellness, from the importance of facial lymphatic massage and the role of massage in mental health, to delivering personalised oncology wellness services and understanding the needs of menopausal clients. Speakers include Jacqueline Kennedy, global head of business development at CIDESCO International; Lydia Sarfati, aesthetician and founder of Repêchage; and Hayley Snishko, mobile therapist and owner of Home Sanctuary.

Trends and Techniques Stage

Featuring trending topics in the make-up, nails, lashes, brows, waxing and tanning sectors, this stage is full of sessions to help you get ahead, as well as opportunities to hear from those at the top of their game about exactly how they got there.

Don’t miss:

• Learn a skill with nail tech and brand owner Kirsty Meakin.

• How to achieve the perfect tan for all skin tones with celebrity tanner and Fake Bake brand ambassador James Harknett.

Session spotlight:

2023 make-up trends – masterclass  Make-up artist and skincare expert Joy Adenuga’s client list includes Little Mix’s Leigh-Anne Pinnock and Bridgerton’s Golda Rosheuvel. With well over a decade of experience under her toolbelt and an unparalleled reputation as a melanin specialist, Adenuga is a beauty heavyweight and has previously sat on the jury at the BAFTAs for make-up and hair design. Join Adenuga’s session as she walks us through this year’s top make-up trends and how to recreate them.

Catch Adenuga’s session on Sunday, March 5, at 2pm. Sessions cost £5 each to attend. For the full Trends and Techniques Stage programme, visit professionalbeauty.co.uk/trendstechniques

Launch Pad Stage

Following its successful introduction in 2022, the Launch Pad Stage will return to showcase the newest trends, techniques and products on the market, and provide visitors with the opportunity to discover the most advanced equipment and to broaden their expertise.

World Spa and Wellness Convention

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The World Spa and Wellness Convention is a networking and education event for senior spa and wellness professionals, bringing together top-level operators. The convention delivers a dedicated two-day programme which provides practical solutions to the most pressing issues facing the industry.

Don’t miss:

• Keynotes: One on one with Dilip Rajakarier, chief executive of Minor Hotels; and BioHacking Health Wellness through Innovation with Dr George Gaitanos, scientific director, Chenot Group.

• Raising the WOW factor and TREVPAR – apanel discussion with Michael Newcombe, VP wellness and spa global at Four Seasons; Emmanuel Arroyo, regional director spa and wellness at Rosewood Hotels and Resorts; Sven Huckenbeck, spa director at Das König Ludwig; and Gemma Barratt, group spa director at Daniel Thwaites.

For full details of all stages, conferences and workshops, see professionalbeauty.co.uk/london