While January may be the month to make New Year’s resolutions, February is the time to see whether these changes have really stuck. This month’s survey revealed that 67% of you plan to recruit new staff members and 61% want to update your treatment menu, while upskilling staff (49%) and building a social media presence (46%) were also popular plans for the year ahead. There is also the opportunity to adapt the running of your spa to boost profits – find out more about how to save energy in your spa on page 52.
In good news for the spa sector, 47% of you reported better treatment business in December 2022 than December 2021 – and this upward trend looks set to continue, with Google searches for “spa and hotel breaks” up 110% in the first few weeks of 2023. Read the full news story on page 12.
On the spot
What are your spa business goals for this year?
1. Update treatment menu (61%)
2. Train staff with additional skills (49%)
3. Build social media presence (46%)
4. Hire new staff (37%)
5. Renovate spa interior (28%)
Which body-contouring treatment is most popular with your clients?
1. I don’t offer body contouring (50%)
2. Radiofrequency (25%)
3. Electro-muscle stimulation (18%)
4. Cryolipolysis (7%)