Professional Beauty - February 2023

In this edition

EDITOR’S COMMENTThe news that beauty salons are keeping our British high streets alive
NEWSBeauty salons keeping British high streets alive, as focus shifts to experiences
PROFESSIONALBEAUTY.CO.UKWe take a look inside PB’s digital world
INSIDER BEAUTYOur exclusive monthly benchmarking stats for each sector of the market
INSIDER SPAWhile January may be the month to make New Year’s resolutions, February is the time to see whether these changes have really stuck
INSIDER NAILSAlthough honing your skills as a nail tech is a key part of being successful in the industry
ASK THE expertsOur beauty experts answer your questions about every aspect of running a salon or spa business
STELLAR serviceWith customer service crumbling in the retail and hospitality sectors, could the excellent care provided by salons and spas be the key to their survival?, asks Hellen Ward
PERFECT PartnershipTreatwell is the firstever headline sponsor of the Professional Beauty London show. Here’s what Treatwell has in store for visitors
INCLUSIVE beautyInclusivity is the right thing to do for both people and profits. The team at Shop Beautiful explains how the products you choose for your salon or clinic are key
Talking to… KIRSTY MEAKINThe nail industry icon tells Kezia Parkins the secrets to her social media success, and how her clients are helping rebuild her confidence after the pandemic
Spa spendingThermal features and pools are key to spas in 2023, but rising energy costs are making them more expensive to run. Lollie Hancock finds out how to cut costs without compromising on quality
Meet the BRANDSDiscover the latest launches and exclusive show discounts available at PB London in our guide, organised by zone to help you plan your day
INVEST IN educationProfessional Beauty London 2023 will feature a stellar line-up on the conference and live stages programmes. Here’s what’s in store
IN IT to win itLooking to raise your profile as a nail tech or make-up artist? Compete in the Nail and Make-up Competitions at PB London to cement yourself as one of the best in the business
Why enter NAIL COMPETITIONS?Kezia Parkins asks three serial nail competition winners about their love for competing and how it helps build confidence and careers
THE truth ABOUT facial CUPPINGFacial cupping is becoming increasingly popular on social media. Ellen Cummings speaks to the experts to find out how to do it and what benefits it can have for the skin
Superpowers of ADHD nail techsKezia Parkins speaks to nail technicians with ADHD to find out how the condition impacts their work, creativity and mental health
Citrus ROOMSSalon owner Gemma Yull tells Ellen Cummings how the design of her salons helps her run a successful business
Time TO TRAINMelissa Mitchelmore, spa manager at Glass House Retreat in Essex, shares her advice on how to choose the right product house and motivate your team through regular training
Spotlight on...LACTIC ACIDLactic acid is an alpha hydroxy acid commonly used in skincare. Ellen Cummings quizzes the experts to find out more about the science behind the acid and how it can be used in salon
LIFE AS A TV & FILMMake-up Artist
IN THE KITFor the third instalment of In the Kit, educator and ACH Aesthetics founder Andrew Hansford tells Lollie Hancock his five must-have products and devices
TOP to TOENew face and body treatments to help clients achieve flawless skin and an all-over glow
FACE THE FUTURELaunches this month include serums, masks and make-up designed to relax, revive and rejuvenate
ON POINTCosmetic acupuncturist Athena Giralea explains how she got into the practice and why she thinks it can transform the beauty industry
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