EDITOR’S COMMENT | Pocketmags.com

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The news that beauty salons are keeping our British high streets alive (see page 11) will come as no surprise to many in our industry. As retail, banking and other former staples of UK town centres move online, our high streets are evolving into spaces to enjoy an experience rather than to pick up the essentials.

With no way to fully recreate their services digitally, beauty salons are now under pressure to create a sense of theatre and luxury that will keep clients coming back to town centres – particularly in the face of declining customer service from other sectors, as Hellen Ward points out in her column on page 34.

Of course, introducing new skills, services and products can help elevate the salon experience and we’ve got tons of opportunities to do just that at Professional Beauty London in March. Some of the speakers and artists you can see on our Live Stages also share their wisdom throughout this issue, from our interview with renowned nail tech and educator Kirsty Meakin on page 47 to advice from home-salon owner Emily Scullion and session tech Chantelle Vermont in our Ask the Experts section (page 39). You can also check out the highlights from some of the biggest brands at the show on page 56. And, if you don’t know where to start when choosing a brand, we’ve got some expert advice in this issue from The Glass House Retreat manager Melissa Mitchelmore on page 81.

Clearly, it can be hard to plan for change in the midst of rising prices, and, with the industry’s reaction to the new Government Energy Bills Scheme being far from ecstatic (see page 16), this month we also look at ways to reduce costs in some of the most energy-guzzling places – spa heat and water areas. While now may not be the right time to turn down your pool temperature, there are plenty of ways to save energy without compromising on luxury. Hear how spas including Hoar Cross Hall and Whatley Manor are achieving this in our feature on page 52.


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This article appears in February 2023

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This article appears in...
February 2023
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The news that beauty salons are keeping our British high streets alive
Beauty salons keeping British high streets alive, as focus shifts to experiences
We take a look inside PB’s digital world
Our exclusive monthly benchmarking stats for each sector of the market
While January may be the month to make New Year’s resolutions, February is the time to see whether these changes have really stuck
Although honing your skills as a nail tech is a key part of being successful in the industry
STELLAR service
With customer service crumbling in the retail and hospitality sectors, could the excellent care provided by salons and spas be the key to their survival?, asks Hellen Ward
ASK THE experts
Our beauty experts answer your questions about every aspect of running a salon or spa business
PERFECT Partnership
Treatwell is the firstever headline sponsor of the Professional Beauty London show. Here’s what Treatwell has in store for visitors
The nail industry icon tells Kezia Parkins the secrets to her social media success, and how her clients are helping rebuild her confidence after the pandemic
Spa spending
Thermal features and pools are key to spas in 2023, but rising energy costs are making them more expensive to run. Lollie Hancock finds out how to cut costs without compromising on quality
Meet the BRANDS
Discover the latest launches and exclusive show discounts available at PB London in our guide, organised by zone to help you plan your day
INVEST IN education
Professional Beauty London 2023 will feature a stellar line-up on the conference and live stages programmes. Here’s what’s in store
IN IT to win it
Looking to raise your profile as a nail tech or make-up artist? Compete in the Nail and Make-up Competitions at PB London to cement yourself as one of the best in the business
Kezia Parkins asks three serial nail competition winners about their love for competing and how it helps build confidence and careers
Inclusivity is the right thing to do for both people and profits. The team at Shop Beautiful explains how the products you choose for your salon or clinic are key
THE truth ABOUT facial CUPPING
Facial cupping is becoming increasingly popular on social media. Ellen Cummings speaks to the experts to find out how to do it and what benefits it can have for the skin
Superpowers of ADHD nail techs
Kezia Parkins speaks to nail technicians with ADHD to find out how the condition impacts their work, creativity and mental health
Citrus ROOMS
Salon owner Gemma Yull tells Ellen Cummings how the design of her salons helps her run a successful business
Melissa Mitchelmore, spa manager at Glass House Retreat in Essex, shares her advice on how to choose the right product house and motivate your team through regular training
Spotlight on...LACTIC ACID
Lactic acid is an alpha hydroxy acid commonly used in skincare. Ellen Cummings quizzes the experts to find out more about the science behind the acid and how it can be used in salon
Make-up Artist
For the third instalment of In the Kit, educator and ACH Aesthetics founder Andrew Hansford tells Lollie Hancock his five must-have products and devices
New face and body treatments to help clients achieve flawless skin and an all-over glow
Launches this month include serums, masks and make-up designed to relax, revive and rejuvenate
Cosmetic acupuncturist Athena Giralea explains how she got into the practice and why she thinks it can transform the beauty industry
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