Meet the BRANDS |

13 mins

Meet the BRANDS

Discover the latest launches and exclusive show discounts available at PB London in our guide, organised by zone to help you plan your day

Skincare & Spa

APIS will launch professional line Coffee Shot, based on the rejuvenating properties of caffeic acid and poppy extract. The new line helps achieve a skin-plumping effect by hydrating, lifting and tightening skin.

Aromatherapy Associates will unveil a new skincare range, powered by its skincare complex of essential oils, botanical actives and skin stress-relief technology. Discover its products, designed to bring skin and mind back into balance.

Ashmira Botanica will show its new Vegan Peelable Wax, a shimmering green wax that is gentle on the skin but extra strong on hair. The brand will also show its vegan skincare range (pictured), which is packed full of natural and botanical ingredients and actives.

Biologique Recherche will showcase new launches including Sérum Collagène Originel, which contains the patented active ingredient Type 0 Collagen. It stimulates four types of collagen, helping to redensify the skin and reduce wrinkle length.

Clever Beauty is now exclusively distributing Jan Marini Skin Research in the UK and Ireland. The distributor’s other key brands at the show will include Jane Iredale, which will introduce its new PureBrow Collection, as well as Dr Levy Switzerland, Observ and more.

Dibi Milano will launch the Acid Infusion Bioactivating Renewing Treatment, plus new professional product Bioactivating Solution with polyglutamic acid and oligosaccharides, as well as three retail products: No-Age Revitalizing Fluid Cream; No-Age Bioactivating Roll-On for Eyes, and No-Age Renewing Hand Cream.

Elemental Herbology will help visitors to discover their element – wood, fire, earth, metal or water – by completing the Five Element Face & Body Profile to help find the right products for their skin, depending on skin type, environmental factors, lifestyle and the seasons. Additionally, launches on the stand will include the Soothe Reed Diffuser.

All Elemis product collections, including the new Pro-Collagen Rose Marine Cream and Pro-Collagen Glow Exfoliator, launching in May, will be on display at PB London. The brand will also have special show offers, including free trolley set up and marketing support on orders over £3,500, and 20% off its Biotec machine, which is buy two, get one free.

Eve Taylor will run an exclusive show offer for anyone who opens an account and purchases an opening package. Therapists will be able to choose the electrotherapy upgrade, worth £69.41, which includes the handheld Ultra-sonic Micro-therapy Device and Electro Gel, or the aromatherapy upgrade, worth £75.60. This includes Aroma Diffuser Pod and best-selling Good Morning and Inspiration diffuser blends.

Fashionizer Spa will showcase the Margo tunic and Cedar trousers in Oatmeal, a new addition to its Eco Smooth Collection. Eco Smooth has a silky finish and combines the properties of organic cotton and the durability of Newlife PET fabric, with a touch of Lycra.

Join Germaine de Capuccini to see its latest innovations including Timexpert Hydraluronic – afacial and homecare range created to hydrate, plump and redensify, and Mesoboost – atransdermal electroporation meso-chip system to increase collagen.

Gharieni will be hosting the exclusive Gharieni Spa Experience Centre at Professional Beauty London. Visitors can pre-book an appointment (limited slots available) at to experience the brand’s RLX Satori Wellness Lounger, RLX Aurasens Experience Lounger, MLX Quartz or Welnamis treatments.

GM Collin will launch 4D Visible Lifting. Formulated for the delicate skin of the neck, décolleté and face, this contouring serum addresses loss of skin tone with key ingredients including “Majestem” (leontopodium alpinum callus culture extract) and “Skinectura” (anigozanthos flavidus extract).

French skincare brand Guinot will have an exciting new treatment to demo at the show, as well as a brand new product. Details of both will be revealed at the event.

Heaven Skincare will show its latest launches, including Collagen Drops, which contain high levels of marine collagen; Alpine Drops, to boost vitamin absorption; Collagen Body & Face Mist, a multi-purpose antiageing essential; and Love Your Skin, a hyaluronic-packed moisturiser.

IIAA will be back at the show to introduce Eventis, its new technology platform that puts the skincare professional at the heart of the client journey. The concept involves skin analysis integrated with new digital tools such as the LaunchPad Skin analysis machine and consultation app. Visit the stand to see it in action.

Janssen Cosmetics will showcase limited-edition seasonal treatment Floral Energy. This intensive, balancing spring treatment for damaged skin delivers suppleness and radiance. A skincare collection including a serum, massage cream and peel-off mask has been developed for use in the treatment and as homecare.

Katherine Daniels will launch Pure Pigment Foundation Drops, described as “a new generation of hybrid skincare and make-up”. Visitors can also see Photo Dynamic Therapy (pictured), as well as taking advantage of show offers including 20% off salon launch packs.

As well as showcasing its equipment in PB’s exclusive treatment room zone, Italian equipment brand Lemi will have plenty of recent launches on its stand. Amalfi is a combination of massage table and pedicure station, while the Relax line includes a series of ergonomic wooden chaise longues.

Luce di Sorrento will bring products including Sublime Lux Essence Lotion – awater-gel illuminating and moisturising lotion with lemon extract, five hyaluronic acids of different molecular weights and Vitamin C.

M.A.D Skincare is introducing Fade Gel 6 at the show, a cocktail of six skin lighteners and brighteners to address hyperpigmentation and skin discolouration, with a combination of alpha-hydroxy acids, kojic acids and vitamin C.

REM has been busy throughout 2022 designing new products for the salon, spa and barber sectors. See the Sienna and Fantasy Pedispa Units and more at the show.

Repêchage will show its major launch for dry, compromised skin: Hydra Dew Pure, which comprises a facial and homecare. The brand will also be offering education on Oncology Esthetics using this safe treatment and products.

Scrummi Spa will have two bundle deals at the show. The Facial Bundle (£110) includes enough Spa Sheets, Bio Mitts and Headbands to complete 50 treatments, while the Body Bundle (£112) has enough stock for 60 treatments. Each bundle offers a 10% saving.

Headline sponsor Treatwell will be showcasing its innovative salon software – Treatwell Pro – which is already trusted by a community of over 50,000 salons and beauty professionals across Europe. The easy-to-use salon software allows salon owners to manage and grow their businesses easily, taking full control over all aspects of their salons, from filling up their calendars, to smart stock management.

Advanced Treatments

3D Aesthetics will showcase its latest brand launch, customisable skincare concept Lesielle. Visitors to the stand can also take advantage of showexclusive machine bundles with up to 20% off on devices, live demos, and one-to-one appointments with the brand’s sales executives.

4T Medical is bringing two new launches – Lumixa Fluorescent Light Energy treatment, which covers the entire spectrum in the different layers of the skin, to repair and regenerate skin at the cellular level, and the Dr Platon cold plasma device, an atmospheric plasma pen.

Exclusive show offers from Advanced Esthetics Solutions include nothing to pay for three months on both the Lipofirm Med+ and Lipofirm Pro, as well as nothing to pay for four months on Pollogen Divine Pro, and five months on Pollogen Geneo+ when taking on a five-year deal.

Arosha will show both its homecare and professional lines. Visit the stand to discover the benefits of the lines for both treatment and retail.

Botched Ink will run a special offer on its training courses, including pre-study, live model class and starter kit, providing everything you need to offer microblading removal and semi-permanent make-up removal.

BTL will be running demonstations on both the Emsculpt and Emsella body-contouring devices, as well as providing show-only offers across the brand’s entire product range, including Exilis and Emtone.

The new Micro-Touch facial from CACI will be showcased at PB London – ahands-only facial treatment that encompasses microcurrent muscle toning and lifting via the use of gloves. The brand’s Synergy+ treatments will also be at the show, with live demonstrations on both days.

Take advantage of up to 20% off a range of Celluma LED panels, with free training provided with every purchase at PB London.

Cosmeditech will launch Zionic, a rotational RF device which uses resistive radiofrequency in a constant motion, with temperature sensors. Also new is Deep2, a dermofacial platform from TermoSalud, and microneedling device Dermashot.

Elite Probes will have two show offers: the Diathermy Machine at £900 (usually £1,080), and three packs of 40 Spear Probes for £150 (usually £114 per pack). The brand will also be launching accessories for the Diathermy Machine.

Indiba Deep Beauty UK will launch Indiba Edna One. The electrotherapy skin-tightening treatment has a deep regenerating effect, with visible results from the first session. The brand is offering 10% off device orders at the show.

Laseraid will showcase the Préime DermaFacial device, which combines five powerful technologies. Laseraid’s team will also be on hand to discuss the SylfirmX Microneedling, Cynosure Elite+, Candela GentleMax Pro, Alma Soprano Titanium and Helios devices.

Discover Lumantics’ handheld laser device, an 810nm diode laser with a lifetime of 20 million shots, suitable for use on most skin and hair colours.

Medica Forte will launch The Perfect Peel Superblend, alongside a range of supporting skincare products. Previously only available to medical professionals, The Perfect Peel Superblend combines low-percentage acids for maximum results.

Million Dollar Facial will demonstrate its new Ultramillion machine, which combines technologies like radiofrequency and cavitation, and the new Ultraglide professional dermaplaning tool. Enjoy up to 15% off all training packages, and other exclusive show deals.

Visit Phorest to learn more about the salon and spa software brand’s new pay terminals, making taking payments in your business easier than ever.

Policy Bee will be on hand to discuss questions regarding aesthetics or beauty treatment insurance cover. The insurance broker provides online accounts, meaning you get 24/7 access to review your cover, get perks and discounts, start claims and more.

Show offer prices will be available on a wide range of Silhouette Dermalift systems such as IPL, radiofrequency and microneedling devices, including the brand’s latest launch, its Microneedling Pen.

Skyncare is launching the UltraDiode medical-grade diode laser for hair removal with UHD technology for ultra-fast, pain-free treatments. Visitors can make the most of a show-only discount on UltraDiode with a three-year 0% finance option.

The team from Stobbs will be at the show to advise on how they can help with protecting visitors’ brands and maximising their value, including: clearance searching, filing of trademarks and designs, enforcing your rights, and drafting and renewing commercial contracts.

Zemits UK will introduce the Zemits FrioLift system, which combines radiofrequency and cryotherapy. The brand has some show-exclusive offers, and for any order placed on the stand, there is 20% off all machines, and 15% off skincare and handheld devices.

Nails, Make-up, Tanning & Waxing

2am London Grafton International will offer deals on its 2AM gel polish and builder gels. Visitors can get 10 gel polishes for £30 and also receive a 20% discount on builder gels.

Aqua Natural will talk visitors through its new NOS-approved curriculum, designed to open up the opportunity for colleges and waxing academies to familiarise students with sugaring. There will also be show offers including intro kits for £15 (RRP £23.50).

Blulux gel system will launch a new professional line of builder gels and a new range of rubber bases. These gel systems have been created to be long lasting with strong and durable adhesion and self-levelling properties. The brand will offer live demonstrations and masterclasses too.

Fake Bake is back with new distributor French Beauty Expert. The team will introduce and reintroduce people to the iconic brand at Professional Beauty London following its 2022 relaunch in the UK. Fake Bake will bring its retail best sellers and new UK launch Fake Bake Bronzing Compact.

Gelish and Morgan Taylor will be at the show with Nail Alliance, officially launching the spring collection, Pure Beauty. The collection is a range of six subdued pastels balanced by popping spring hues, taking inspiration from nature. There will be a show offer to buy the Gelish Pure Beauty collection for £84 and get the Morgan Taylor Pure Beauty collection free, saving £17.94.

Gerrard International will showcase the full range of Mii Cosmetics, including make-up, brows, tanning, and manicure and pedicure products. Look out for a launch preview of Bright Eyed Revitalizing. The team will be on hand to talk through all their other brands, including Hair Gain, Spongelle, Happy Paul, BeautyLab and Jessica.

Eyelash Emporium will offer free application and a tutorial with one of its head educators for everone who buys Seamlash at the show. Seamlash Deconstructed Strip Lashes are a new way to apply lashes, underneath the natural lash line to fit each eye shape.

Hara will be bringing its new line of HEMA-free gel polish, which provides full coverage and a longlasting, mirror-shine finish. The range contains more than 80 new shades, along with builder gels. The vegan-friendly formula is chip resistant, non-shrinking and non-yellowing.

London College of Beauty Therapy (LCBT) will present the Aesthetic Practice CIBTAC Level 4 Diploma in Aesthetic Practice. The course provides procedural skills for remedial treatment of the skin, incorporating skin peeling, microneedling and electrocautery.

Louella Belle will have deals including group bundles and discounts on Colour Correction Gel, Artistic Colour Gloss, and Artistic Colour Revolution, as well as discounts on Starter and Gel-on Extension Kits.

Visitors are invited to experience Novalash extensions from expert lash artists on the stand. Experts will consult with each visitor to provide a customised set of extensions. Cost is £65 and includes complimentary aftercare valued at £30. Appointments are two hours (spaces are limited).

Platinum Lashes will offer show discounts, and visitors who follow the brand on Instagram will be able to play its spinning prize wheel. There will also be mystery bags for £25, which contain a guaranteed £40 worth of products.

Tatti Lashes will offer its Express Brow Treatment using the Tatti Tint collection. The brand will also be offering free lash application with any false lash purchase. Other offers include 30% off all lash tech trays and tints, and 50% off all tools and accessories.

Visitors to Vagaro will be in with the chance to win free “Vagaro Bucks” to be used as a form of payment on the Vagaro platform. The stand will also showcase new software features, such as the ability to add “Cleanup Time” to treatments in your calendar.

Other brands not to miss

Cryotherapy chamber manufacturer Art of Cryo will provide information about its Vaultz cryo chambers and present its Tec-Spa Module, which brings together three Art of Cryo appliances and three health-tracking devices to improve clients’ quality of life.

Biokap will show its hair dyes that work in 10 minutes. The range of 12 shades is free from PPD, ammonia, resorcin and fragrance. Also available are Root Touch-Up sprays.

BV Lasers’ device features a 755nm wavelength, especially suitable for skin types I-IV. The system is also suitable for treating superficial vascular lesions as well as pigmented skin changes.

Consultancy firm Cosmetic Assist will be providing information about the services of its spa, wellness and thermal department: design; management; training; concept and rituals, beauty treatment protocols and cosmetic lines; and marketing and communications.

Cosjar provides luxury customised packaging to help visitors create their own products.

Esthemax will demo the preparation of its Electrolyte Infused Hydrojellies. There will be 25 to see and smell, as well as 10%-off order codes. There will also be free single-use samples of the Argireline Contouring Mask and the Enzyme mask.

Native Lighting is launching two new products, with a show launch offer of 30% off the RRP. Both are lamps to help lash artists – the Eyelash Curve and the Eyelash Duo.

Niko Cosmetics and Orga-Niko Labs Private Label is recognised as a leader in certified organic skincare. The company will exhibit its Organic Vegan Express range, featuring Resveratrol Complex-C. This organic version of resveratrol lessens the appearance of fine lines and pigmentation.

Strip lash specialist Oh My Lash will have exclusive show deals at PB London, including all sets for £5 and three faux mink lashes for £10. See the brand’s new clear band eyelashes and the popular Obsessed half lash.

Ringana specialises in natural skincare and food supplements, focusing on freshness, efficacy, and sustainability in its vegan formulas.

Professional Beauty London will take place at ExCeL London on March 5–6. Register for your free ticket at

This article appears in February 2023

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This article appears in...
February 2023
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