Know YOUR CLIENTS

You might be close to your clients but is that knowledge helping your business? The team at Beu shares some advice

"Your clients don’t care about your salon, they only care about themselves”. Ouch, that must have hurt to hear. Your clients know every bad date you have been on, how much you cried at the latest Disney film and even your pet dog Rollo’s birthday. How can they not care about your business?

Unfortunately, it’s true, and although beauty is a very personal industry, the reason your clients are returning month after month is because of how they feel when they walk out of your salon having snagged that coveted Friday night appointment, ready for the weekend, not because of how much they love their monthly catch-ups.

Personal touch

One of the best things about working in the beauty industry is the relationships you build up with your clientele. With your regular clients returning so frequently, there is ample time to get to know each other on a very personal level.

However, with some salon client lists numbering in the thousands, it can be almost impossible to keep on top of what is going on in your clients’ personal lives. Making a quick note after the appointment so you can continue the conversation next time can make a huge difference to how your clients perceive their relationship with you.

With Beu you can add client notes after every appointment, so you can remember every little detail from their preferred choice of beverage to what kind of skincare textures or nail oils they like best.

Stress-free appointments

Imagine waking up early Monday morning to sneak in a pre-work gym session, just to see that the 2 hour service you had booked in for 9am no-shows. There are few things more irritating than your clients not turning up for their appointments without even a courtesy call to let you know. Thankfully, there are numerous things you can do to minimise the risk. With Beu, clients can manage their appointments with our mobile apps and they receive SMS notifications prior, to reduce the chance of a no-show. In addition, Beu allows you to take deposits or payments in advance for services, so even if your client doesn’t show up you are still getting paid.

Better for business

Creating the best possible experience for your clients starts with creating the perfect working environment where salon staff are happy and motivated. Beu software is designed to do just that. As well as facilitating online bookings, and providing your clients with an app to manage their appointments, Beu also provides great features to the business to make it as successful and happy as possible.

Beu works with self-employed and employed staff, allowing commissions to be set independently and automatically calculated. Its diary features allow you to maximise the amount of bookings you can take in a day, and are flexible enough to work for all shops. Set deposits, take payment in advance, manage all your staff, process payments and much more from just £25 a month.”