INSIDER NAILS | Pocketmags.com

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INSIDER NAILS

LOVE & ROSES | V&A

Continuous learning and development are crucial to longevity in the beauty industry, and training in new skills is an important part of this. When choosing a training provider, reputation was the most important consideration for 40% of respondents, with the qualifications being offered coming in as second most important (28%), location in third (15%) and the techniques offered fourth (9%).

The natural world is full of inspiration for nail techs who offer nail art, and animal-themed designs are seeing a rise in popularity. Leopard print remains a client favourite for more than half of you (54%), while feathers (31%) and zebra print (23%) also see regular requests. For more about using nature as inspiration for design, check out our interiors focus on page 58.

And for the latest Christmas offers from the pro nail brands, don’t miss our gift set special on page 81.

On the spot

Which animal-themed nail designs are popular with your clients?

1. Leopard print (54%)

2. Don’t offer animal-themed nail art (36%)

3. Feathers (31%)

4. Zebra print (23%)

5. Cow print (8%)

What is the most important consideration when choosing a training provider?

1. Reputation (40%)

2. Qualifications offered (28%)

3. Location (15%)

4. Techniques offered (9%)

5. Follow-up support (8%)

35% only use polish products from one brand

Month in numbers

67 nail treatments performed on average per week in August

METHODOLOGY Insider is compiled from a monthly survey of spas and beauty salons. The people who participated represent a cross-section of the industry and were polled by email from September 1 to September 9, regarding business for the month to August 31. Nail business for the Insider Nails page was calculated from data provided by salons that offer nail services among other treatments. The figures given represent the average score for each answer. Brands are ranked when mentioned by several respondents.

This article appears in October 2022

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This article appears in...
October 2022
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EDITOR’S COMMENT
It’s been a time of huge change for
NEWS
Beauty associations call on new Prime Minister for
PROFESSIONALBEAUTY.CO.UK
We take a look inside PB’s digital world
INSIDER BEAUTY
Our exclusive monthly benchmarking stats for each sector of the market
INSIDER SPA
Like beauty salons, spas are also feeling the impact of the cost-of-living crisis
INSIDER NAILS
Continuous learning and development are crucial to longevity in the beauty industry
MY SPA wish list
Sometimes it can be hard to find salon products and spa solutions that fit your exact needs. Hellen Ward asks, do we need to improve communication with suppliers?
ASK THE Experts
Our beauty experts answer your questions about every aspect of running a salon or spa business
ARE YOU CHARGING your worth?
When you get your prices right, everything else falls into place. Melanie Wallace, UK marketing manager at Timely Business Management Software, explains how
Talking to… EMILY SCULLION
The winner of PB’s Mobile/Home-Based Salon of the Year tells Lollie Hancock about the pros and cons of being home based, and how she’s mentoring the next generation of beauty business owners
Energy SAVERS
With costs rising, it’s never been more important to look at ways to save energy in your beauty business. A smart meter could be the logical next step
THE HOME needling trend
In the second in our TikTok Truths series, Ellen Cummings looks at the rise of non-professionals doing microneedling and how beauty therapists can communicate the risks of DIY treatments to clients
Putting the aroma IN THERAPY
There are multiple ways to introduce aromatherapy into your business. Matt Taylor, brand and education manager at Eve Taylor London, explains
FIRE and ICE
With consumers looking for both nature and a wow factor in their spa visits, Lollie Hancock finds out how leading spas are updating their thermal experiences to provide both
A harmony of skin LUXURY
Introducing a luxurious facial treatment for mature skin that provides a firming effect and enhanced hydration, based on premium ingredients
SUPPORTING WORKPLACE mental health
Have you taken time out to check on your mental health? If you haven’t, you ought to - it’s good for business, says NHBF
FACIALISTS’ skin secrets
Ever wanted to ask leading facialists their best-kept secret, or their most sought-after skincare advice? Lollie Hancock has the answers
The POWER of OXYGEN
Oxygen therapy can help to boost skin hydration and cell metabolism. The team at Zemits explains how it works
SKIN solutions
IIAA has undergone a full rebrand and launched its most ambitious project to date. Ellen Cummings spoke to managing director David Alpert to find out more
BUSINESS boosters
The beauty zone at Salon International on October 8–10 will feature a stellar business education line-up, and a fleet of brands to help take your salon in a new direction
6 WAYS TO BOOST your Christmas retail
The lead up to Christmas is always a busy time for beauty businesses. With this being a prime time to push retail sales in the salon, we asked the experts for their tips on how you can adapt your marketing
ALL WRAPPED UP
A first look at the professional brands’ Christmas gift sets to help you get your seasonal buying sorted
TOGETHER for change
With more spas and salons making steps towards sustainability, Warrick Burton, who runs original eco spa Titanic in Yorkshire, shares advice on how the right brand partnerships can help
A 360° APPROACH
Professional brands continue to make strides to be more sustainable in the key areas of ingredient sourcing, packaging, recycling and operations. Ellen Cummings shares a few of the most recent initiatives
HOW TO COMBAT cyberthreats
Cybercrime can wreak financial and reputational damage on businesses, so protecting your data from hackers is crucial. Expert Mark Walling shares how to safeguard your salon
An expanding MARKET
The global non-invasive body sculpting market is expanding and high-tech devices are leading the charge
Get PERSONAL
A personalised facial launches to tackle menopause symptoms, and we try a DNA-based skin service
Know YOUR CLIENTS
You might be close to your clients but is that knowledge helping your business? The team at Beu shares some advice
HIGH ENERGY
The new launches this month include formulations to boost skin and mood
MASSAGE FOR MENTAL HEALTH
Award-winning massage therapist Hayley Snishko talks to Ellen Cummings about the role massage can play in treating mental health issues
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