BUSINESS boosters

The beauty zone at Salon International on October 8–10 will feature a stellar business education line-up, and a fleet of brands to help take your salon in a new direction

With the beauty and hair industry becoming more blended, Salon International will host several professional beauty brands to showcase their innovations at the event at the heart of the hairdressing industry, at ExCeL London on October 8-10 in the all-new beauty zone.

Beauty highlights:

FitLine

FitLine’s range of nutraceuticals are manufactured with “Nutrient Transport Concept” to deliver the nutrients when and where they are needed – to the cellular level, from the inside and out. The products are free of preservatives, with natural flavours and sweeteners.

Inverness

The Inverness Piercing system is designed to gently pierce earlobe, cartilage, and nose. This makes complete ear and nose design a service you can offer to your clients. Visit the brand at the show to find out about its training and equipment.

Image Skincare

Image Skincare will showcase recent launches, including the Prevention+ Daily Perfecting Primer – an 100% mineral SPF50 moisturiser with the blurring effect of a primer. The brand will also demonstrate the Image MD Restoring Eye Masks, featuring a hydro-gel formulation to provide a powerful antioxidant and tetrapeptide blend to reduce visible signs of fatigue, while a triple hyaluronic acid complex delivers moisture for a rejuvenated look.

Opatra

Opatra incorporates cutting-edge technology with skincare to create easy-to-use devices and skincare formulations for all skin types, helping skin appear firmer, younger and brighter. With products including anti-ageing devices, skincare formulations, and professional face and body equipment, the products and devices feature state-of-the-art technology for both professional and at-home use.

REM

REM will showcase its range of furnishings, available in 25 colour fabric and laminate finishes to match your beauty business’s branding. Visit the brand’s stand to discover its offerings, including desk pods (pictured), massage beds, nail bars and more.

Zemits

Zemits will be showcasing CystalFrax, a cutting-edge radio frequency technology used for skin tightening. The device uses fractional RF technology to boost collagen and elastin production by providing controlled dermal damage and boosting neocollagenis. The fully adjustable treatment can be used for both face and body treatments.

HEADLINE SPONSOR

Business Live

The Business Live stage will host three days of invaluable learning to grow your income, footfall and profile. Here are the highlights:

Sponsored by

Saturday, October 8

12pm – Plan for progress: how to build a dynamic salon business strategy

Looking to increase your numbers and upgrade your average bill? Join expert speakers including Phil Jackson and Ayanda Soares for this session.

1:30pm – Beauty and beyond: how to grow your revenue

From nails and lashes to non-surgical procedures, becoming a one-stop destination can transform your business. This seminar will show you how to do it.

3:45pm – Give for good: how to build charity work into your salon blueprint

Join the Hair & Beauty Charity, The Princes Trust and others for this panel discussion on how you can work with, and support, your industry charities to give back.

Sunday, October 9

12:15pm – Be unforgettable: how to build, define and live your salon brand

Experts including beauty marketing pro Sherrie Emery and Electric’s Mark Wooley will share insights for creating a cohesive, engaging and relevant salon brand.

1:30pm – Plan for everything: how to futureproof your salon business

Do you have a plan in place to evolve, adapt and thrive? In this session, experts will share insight on futureproofing your business, dealing with imposter syndrome and more.

2:45pm – Mastering the digital essentials: social media, software and digital marketing

In this accessible session, experts including Vivienne Johns and Talisha Cox will provide practical advice on social media, online marketing, salon software and more.

4pm – Everyone’s welcome: creating an inclusive salon

Experts including Kerri Blue and Sherine Walrond will cover the need-to-knows on gender awareness, racial equality, and creating a safe and welcoming salon environment.

Monday, October 10

11am – Apprenticeships: what’s next? – hosted by the NHBF

Join the NHBF’s Caroline Larissey and her panel for debate on the issues, concerns and benefits of maintaining the apprenticeship system.

12:30pm – Rethinking recruitment: find, grow and maintain your dream team

Recruitment is a challenge for many in the industry, but there are effective solutions. A panel of leading salon owners share their success stories and advice.

2pm – Master the basics: getting to grips with the essentials of salon finance

Take a deep dive into the nitty gritty of numbers with salon owner and PB columnist Hellen Ward and her panel, outling the essential figures for growing a successful salon business.

3:30pm – Mental health matters: building a supportive salon community 

Support your team and foster a nurturing environment with a session on identifying mental health concerns with Louis Byrne, Heffy Wheeler and Maria Evangelou.

Salon International takes place at ExCeL London on October 8–10. Professional Beauty readers can get 10% off tickets at saloninternational.co.uk/pbtickets with the code PB@SALON10