6 WAYS TO BOOST your Christmas retail

EDITOR’S COMMENT
It’s been a time of huge change for

NEWS
Beauty associations call on new Prime Minister for

PROFESSIONALBEAUTY.CO.UK
We take a look inside PB’s digital world

INSIDER BEAUTY
Our exclusive monthly benchmarking stats for each sector of the market

INSIDER SPA
Like beauty salons, spas are also feeling the impact of the cost-of-living crisis

INSIDER NAILS
Continuous learning and development are crucial to longevity in the beauty industry

MY SPA wish list
Sometimes it can be hard to find salon products and spa solutions that fit your exact needs. Hellen Ward asks, do we need to improve communication with suppliers?

ASK THE Experts
Our beauty experts answer your questions about every aspect of running a salon or spa business

ARE YOU CHARGING your worth?
When you get your prices right, everything else falls into place. Melanie Wallace, UK marketing manager at Timely Business Management Software, explains how

Talking to… EMILY SCULLION
The winner of PB’s Mobile/Home-Based Salon of the Year tells Lollie Hancock about the pros and cons of being home based, and how she’s mentoring the next generation of beauty business owners

Energy SAVERS
With costs rising, it’s never been more important to look at ways to save energy in your beauty business. A smart meter could be the logical next step

THE HOME needling trend
In the second in our TikTok Truths series, Ellen Cummings looks at the rise of non-professionals doing microneedling and how beauty therapists can communicate the risks of DIY treatments to clients

Putting the aroma IN THERAPY
There are multiple ways to introduce aromatherapy into your business. Matt Taylor, brand and education manager at Eve Taylor London, explains

FIRE and ICE
With consumers looking for both nature and a wow factor in their spa visits, Lollie Hancock finds out how leading spas are updating their thermal experiences to provide both

A harmony of skin LUXURY
Introducing a luxurious facial treatment for mature skin that provides a firming effect and enhanced hydration, based on premium ingredients

SUPPORTING WORKPLACE mental health
Have you taken time out to check on your mental health? If you haven’t, you ought to - it’s good for business, says NHBF

FACIALISTS’ skin secrets
Ever wanted to ask leading facialists their best-kept secret, or their most sought-after skincare advice? Lollie Hancock has the answers

The POWER of OXYGEN
Oxygen therapy can help to boost skin hydration and cell metabolism. The team at Zemits explains how it works

SKIN solutions
IIAA has undergone a full rebrand and launched its most ambitious project to date. Ellen Cummings spoke to managing director David Alpert to find out more

BUSINESS boosters
The beauty zone at Salon International on October 8–10 will feature a stellar business education line-up, and a fleet of brands to help take your salon in a new direction

6 WAYS TO BOOST your Christmas retail
The lead up to Christmas is always a busy time for beauty businesses. With this being a prime time to push retail sales in the salon, we asked the experts for their tips on how you can adapt your marketing

ALL WRAPPED UP
A first look at the professional brands’ Christmas gift sets to help you get your seasonal buying sorted

TOGETHER for change
With more spas and salons making steps towards sustainability, Warrick Burton, who runs original eco spa Titanic in Yorkshire, shares advice on how the right brand partnerships can help

A 360° APPROACH
Professional brands continue to make strides to be more sustainable in the key areas of ingredient sourcing, packaging, recycling and operations. Ellen Cummings shares a few of the most recent initiatives

HOW TO COMBAT cyberthreats
Cybercrime can wreak financial and reputational damage on businesses, so protecting your data from hackers is crucial. Expert Mark Walling shares how to safeguard your salon

An expanding MARKET
The global non-invasive body sculpting market is expanding and high-tech devices are leading the charge

Get PERSONAL
A personalised facial launches to tackle menopause symptoms, and we try a DNA-based skin service

Know YOUR CLIENTS
You might be close to your clients but is that knowledge helping your business? The team at Beu shares some advice

HIGH ENERGY
The new launches this month include formulations to boost skin and mood

MASSAGE FOR MENTAL HEALTH
Award-winning massage therapist Hayley Snishko talks to Ellen Cummings about the role massage can play in treating mental health issues