CUSTOM MADE

Personalised skincare is in high demand but can often be expensive and complex to achieve. New brand Lesielle aims to simplify the concept and make it accessible to the salon market.We find out how

Bespoke and personalised skincare solutions are booming in popularity, and devices company 3D Aesthetics is tapping into this trend with the UK launch of Lesielle, a customisable skincare system.

The brand, which originated in Spain in 2016, is built around the concept of adding active ingredients to hydrating bases, and the formulas can be created onsite in a salon, following an online consultation. The Lesielle mixing device allows the therapist to select a base that best suits their client’s core skin condition then add in up to four active ingredients depending on their skin needs to create a personalised cream. These can be created in small doses for use in a treatment or larger amounts for homecare.

With numerous bases and actives, the possible combinations are almost endless, meaning formulas can be switched up to suit the needs of the skin on any given salon visit, or seasonally for homecare. We found out more from 3D’s head of training Joanne Leahy, and trainer Jon-Paul Hoy, who will be overseeing the Lesielle brand.

When does Lesielle launch into the UK?

Joanne Leahy: “We’re going to start training soon through Microsoft Teams. It’s going to be free so people can come in, get a little bit more information on the products, and get an idea of the whole system because it’s a new concept.

“Then Professional Beauty North [on September 25–26 at Manchester Central] will be the first show where people can see the products and try them. It’s likely that the range will get into clinics from October.”

What are the bases in the range?

JL: “We have a number of different bases depending on your skin, so there’s a dry skin base, a normal, combination and oily, but we’ll also have those in a sensitive line as well, so if your skin is particularly sensitive then you can have any of those in the sensitive line. There are four or five bases per skin condition because we also have the option of having each base with or without SPF and in either a light or a nourishing texture, depending on what the skin needs.

“Some clients might have light with SPF for the day and nourishing without SPF for the evening, so you can mix it up a little bit that way.”

 Jon-Paul Hoy: “Each one of those has a different density, to support environmentally damaged, exposed or stressed skin, so they’re encompassing the changes within the skin.”

What actives can therapists then add?

JL: “There are several actives and each works with different lines in particular. For example, we’ve got an active line with retinols, vitamin C, vitamin A and peptides, we’ve got an antioxidant line with some great ingredients – again, peptides, niacinamide and ferulic acid, which is one of the most powerful of the antioxidants. There are glycolic and salicylic acids too.”

How will therapists make sure they mix the actives safely in the right concentrations?

JPH: “With the training, students will be given a good foundation knowledge of all of the ingredients and why they could select specific ones. But the system provides a support mechanism that is always there if a student left the training and thought ‘this isn’t my strength’.

“You can have an iPad or a computer in reception or within a consultation, and once the client goes through all the questions, all the work is done for you. It’s all self selected, but essentially with the training, we will be sharing full knowledge of all of the ingredients, all of the benefits, and what they treat.

“Either you let the app select for you, or when students start to get confident, or if they already are skilled, they could choose whichever active they wanted and add that into the base using the mixing tool and then dispense it.”

Will there be treatment protocols or are the products to add into existing treatments?

JL: “We’re going to put together a protocol incorporating the 3D HydrO2 facial machine and our other facial-based systems because some of these actives are designed to be infused into the skin as they’re small molecularly. The plan is that we’ll have a back bar where therapists can pick and choose the essentials they need.

“We’ll give them a protocol to follow, like we do with everything, but it’s going to be really nice after things like HIFU, microneedling, those more intense treatments, to help with the skin regeneration so it can be a bit more personalised for that.”

Will the range be available to salons that want retail only?

JL: “Yes, and it’s great for that because a lot of therapists will admit they hate selling, so something like this makes it far easier because you’re not selling, you’re prescribing, and it’s something that people want to touch – they can watch it being created for them.”

JPH: “There’s going to be a choice of whether the clinic recommends skincare and the client takes it away with them straight after the prescription, or if they wanted to go home and think about it then they could order the products online and get them delivered directly to their home, but there will be a connection with the original clinic for six months, so whenever that client reorders, the clinic then can get a bit of extra revenue.”

Are there any other USPs?

JPH: “Lesielle has a trademark, Isolated Formulas, which means they can put ingredients together that otherwise can conflict. They have airless containers which means they can formulate with less preservatives. Actives are isolated which means they are fresh when added to the bases.

“Simplified skincare routines are really trending on social media at the moment so having the easy-select option via the app is going to help clients and businesses. People love technology-led gadgets and it’s great for busy clients. Everything is 100% customisable and you can change that seasonally, daily or environmentally.”

Lesielle prices start from £9.25 for actives, £21.63 for bases , £96.67 for the machine. 01788 550440 / 3d-aesthetics.co.uk