1 mins
INSIDER NAILS
Business has been strong this summer, with 67% of you reporting a rise in nail appointments in July versus June.
September usually sees a shift away from pastel and bright nail colours as we head into more autumnal tones. However, more than half of you think that this summer’s most talked about nail trend – the light and glowy “clean girl” manicure – will continue to be popular with clients in AW22, with colourful French tips also retaining their popularity. You can find out more about the clean girl trend on page 83.
Despite the hype around nail trends on social media, only 7% of you currently get inspiration for your manicures and nail designs from TikTok. Although, with the platform booming, it could be time to swot up on some of the trending video looks clients will be asking about this season.
On the spot
Which AW22 nail trends do you think will be most popular with your clients?
1. “Clean girl” nails (53%)
2. Colourful French tips (46%)
3. Foil accents (13%)
14% offer nail sculpting
7% get nail inspiration from TikTok
Month in numbers
How did nail treatment business in July 2022 compare with June 2022?
How did nail retail business in July 2022 compare with June 2022?
31 nail treatments performed on average per week in July
METHODOLOGY Insider is compiled from a monthly survey of spas and beauty salons. The people who participated represent a cross-section of the industry and were polled by email from August 1 to August 11, regarding business for the month to July 31. Nail business for the Insider Nails page was calculated from data provided by salons that offer nail services among other treatments. The figures given represent the average score for each answer. Brands are ranked when mentioned by several respondents.