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INSIDER SPA

Freemans

The world of advanced aesthetics continues to grow, and clients’ interest in non-invasive body treatments is experiencing a real boom. People’s desire for a toned body means you are seeing a high demand for body sculpting technologies including EMS (43%) and radiofrequency microneedling (29%). In this issue we look at aesthetic body treatment technologies in detail on page 46, as well as the latest aesthetic device launches on page 50.

Although the recruitment crisis is ongoing, the need to find massage therapists who have the right qualities and share your values is a crucial part of running a spa business. There are multiple qualities that make a good massage therapist, and you told us that a passion for people (72%) and a willingness to try different techniques of massage (68%) are the most important.

On the spot

Which qualities make for the best massage therapist?

1. Passionate about people (72%)

2. Willing to try different techniques (68%)

3. In good physical shape (36%)

4. Efficient schedule management (10%)

5. Can separate their emotions from treatment (8%)

55% have a nature theme in their spa design

Which aesthetic body treatment is most popular with your clients?

1. Electro-muscle stimulation (EMS) (43%)

2. Radiofrequency microneedling (29%)

3. Shockwave therapy (15%)

Month in numbers

60% average treatmentroom occupancy in April

This article appears in June 2022

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This article appears in...
June 2022
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EDITOR’S COMMENT
Summer is finally here and things are looking
NEWS
New report shows key causes of skills and
The power of DERMSHIELD
DermShield from Noon Aesthetics enables the use of potent cosmetic products without the usual side effects that accompany them
PROFESSIONALBEAUTY.CO.UK
We take a look inside PB’s digital world
INSIDER BEAUTY
Our exclusive monthly benchmarking stats for each sector of the market
INSIDER SPA
The world of advanced aesthetics continues to grow
INSIDER NAILS
The change in seasons means that people’s skin is reacting to fluctuating temperatures and humidity levels
The quick WINS
A focused and detailed consultation can help upsell treatments that fill white space. Hellen Ward explains how to get it right for today’s client
ASK THE Experts
Our beauty experts answer your questions about every aspect of running a salon or spa business
Talking to… ANDREW HANSFORD
The beauty and aesthetics trainer and founder of ACHaesthetics tells Lollie Hancock about the importance of proper training, becoming a brand ambassador and educator and finding your passion
5 steps TO finding (& keeping) YOUR DREAM CLIENTS
Tamara Reid, head of partnerships at Timely Business Management Software, explains how to fill up your diary with the right kind of clients to ensure your business thrives
BODY talk
Body devices are booming, with beauty pros keen to take advantage of the rise in client interest. Melanie Macleod speaks to the experts for a foolproof buyers guide when it comes to aesthetic devices
Tone it UP
Check out some of the latest multi-technology machines for body sculpting
The perfect PEDI
As holiday season begins, we quiz some leading techs on how to deliver a standout pedicure service for clients that will last from salon to sun lounger
STAYING power
The take-home products your clients can use to keep their pedi in the best condition on holiday
POWER YOUR EXPANSION through subscription
A revolutionary all-inclusive subscription offering from Laseraid is helping to drive growth and power expansion for a new name in aesthetic laser treatments
THE CLINIC by Dr Maryam Zamani
Oculoplastic surgeon and founder of MZ Skin Dr Maryam Zamani tells Lollie Hancock how she created a cohesive multi-purpose clinic and office space on London’s King’s Road
Cut the COST
Managing expenditures is a tough part of running a beauty business, but there are easy ways to save money. The team at Fresha explains how...
ARE YOU underinsured?
We often hear about having the correct levels of sums insured and not leaving yourself underinsured, but what does that actually mean? Insurance specialist Rosie Barrington explains
Spotlight on... VITAMINS B3 & B12
B vitamins are fantastic for treating an array of skin issues. Amanda Pauley looks at the two big ones – B3 and B12 – and explains why you should be adding them to your treatment kit
3 WAYS TO GROW your business
With the disruptions caused by covid finally easing, it’s time to refocus on growing your business. The team at Beu share their advice
SPA sense
We trial the latest treatments set to shape the spa landscape with their relaxing protocols
SMOOTH START
This month’s launches include products to smooth and soothe even the most sensitive of skins
MOVING ON UP
Stephen Price, managing director of SP&Co Group and founder of Movementum, on how spas can invest in movement therapy to be a catalyst for health change
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June 2022
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