Professional Beauty
Professional Beauty


1 MIN READ TIME

INSIDER NAILS

FAT FACE

A lot of nail looks have been predicted to be big this year but according to your techs, who are seeing nail clients day-in-day-out, aurora (13%), bejewelled pedis (11%) and intricate oceanscapes (8%) are the nail art designs that customers will love and be booking in for most this season.

With this in mind, many of you have been looking at your pricing structures and adjusting them accordingly. As it stands, 55% of you price your nail art by a full set and 45% charge per finger.

With innovations happening throughout the nail industry all the time, more than a quarter (27%) of you think brands should launch more gender-neutral lines to stock in salon, after the recent success of singer Harry Styles and rapper Machine Gun Kelly’s nail polish lines. You can see all the latest launches in the world of nails on page 81.

On the spot

How do you price up your nail art services?

1. Charge by a full set (55%)

2. Charge per finger (45%)

27% think there should be more gender-neutral nail polish lines

Which 2022 nail art trend do you think your clients will love most?

1. Aurora (13%)

2. Bejewelled pedicures (11%)

3. Oceanscapes (8%)

4. Geode (7%)

5. Galactic (3%)

Month in numbers

9 nail treatments performed on average per week in December

METHODOLOGY Insider is compiled from a monthly survey of spas and beauty salons. The people who participated represent a cross-section of the industry and were polled by email from January 5–13, regarding business for the month to December 31. Nail business for the Insider Nails page was calculated from data provided by salons that offer nail services among other treatments. The figures given represent the average score for each answer. Brands are ranked when mentioned by several respondents

About

This article appears in the February 2022 Issue of Professional Beauty


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This article appears in the February 2022 Issue of Professional Beauty