Professional Beauty - February 2022

In this edition

EDITOR’S COMMENTWith salons and spas still feeling the financial
NEWSData shows beauty industry has grown 1.1% during
PROFESSIONALBEAUTY.CO.UKWe take a look inside PB’s digital world
LUXURY & TECHNOLOGYIntroducing Forlle’d, the finest Japanese skincare, blending luxury with technology
MASTERING THE CLIENT JOURNEYGet your clients spending before, during and after treatment. Tamara Reid, head of brand at Timely Business Management Software, explains how
FOCUS ON TRAININGKeeping therapists’ skills up to date is vital but you shouldn’t be left out of pocket if they leave. The NHBF team share their advice
INSIDER BEAUTYOur exclusive monthly benchmarking stats for each sector of the market
INSIDER SPAWith holistic therapies seeing a resurgence as
INSIDER NAILSA lot of nail looks have
THE NEW SALON CLIENTWith the average client leaving longer between salon visits, Hellen Ward explores the four main reasons they’re staying away, and how to address them
ASK THE EXPERTSOur beauty experts answer your questions about every aspect of running a salon or spa business
TALKING TO… DIJA AYODELEThe aestheticianturned-author tells Amanda Pauley about the inspiration behind her new book Black Skin, making beauty education even more inclusive, and why she’s taking to the stage at PB London 2022
EYES RIGHTFrom full and fluffy lashes to subtle definition, there’s a style to suit everyone. Melanie Macleod quizzes the experts on how to choose the best lash look for your client
MAKE IT LASTLash services offer a bounty of retail opportunities. Get clients stocked up with aftercare to keep their lashes looking luscious for longer
BLENDED BUSINESSWith clients searching for one-stop locations for all their treatments, hybrid salon/spa models have risen in popularity. Lollie Hancock discovers why the model is so appealing to a new wave of client
SPOTLIGHT ON... VITAMIN CKnown as a potent antioxidant that neutralises free radicals and promotes collagen synthesis, vitamin C is one of the most-used skincare ingredients out there. Amanda Pauley outlines what makes it a skincare staple…
SKIN IN THE GAMEAdvanced facials that lift, firm and leave clients with that ultimate glow take centre stage
FULL STRENGTHThis month’s new launches include products to strengthen and sculpt skin, nails and more
STEP INTO SUSTAINABILITYSustainable Beauty Coalition chair and Weleda managing director Jayn Sterland shares how you can take the first steps to make your beauty business more sustainable
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