Professional Beauty
Professional Beauty

Professional Beauty - February 2022

At the heart of spa and salon business

Professional Beauty February 2022 Articles

EDITOR’S COMMENT
With salons and spas still feeling the financial
NEWS
Data shows beauty industry has grown 1.1% during
PROFESSIONALBEAUTY.CO.UK
We take a look inside PB’s digital world
LUXURY & TECHNOLOGY
Introducing Forlle’d, the finest Japanese skincare, blending luxury with technology
MASTERING THE CLIENT JOURNEY
Get your clients spending before, during and after treatment. Tamara Reid, head of brand at Timely Business Management Software, explains how
FOCUS ON TRAINING
Keeping therapists’ skills up to date is vital but you shouldn’t be left out of pocket if they leave. The NHBF team share their advice
INSIDER BEAUTY
Our exclusive monthly benchmarking stats for each sector of the market
INSIDER SPA
With holistic therapies seeing a resurgence as
INSIDER NAILS
A lot of nail looks have
THE NEW SALON CLIENT
With the average client leaving longer between salon visits, Hellen Ward explores the four main reasons they’re staying away, and how to address them
ASK THE EXPERTS
Our beauty experts answer your questions about every aspect of running a salon or spa business
TALKING TO… DIJA AYODELE
The aestheticianturned-author tells Amanda Pauley about the inspiration behind her new book Black Skin, making beauty education even more inclusive, and why she’s taking to the stage at PB London 2022
EYES RIGHT
From full and fluffy lashes to subtle definition, there’s a style to suit everyone. Melanie Macleod quizzes the experts on how to choose the best lash look for your client
MAKE IT LAST
Lash services offer a bounty of retail opportunities. Get clients stocked up with aftercare to keep their lashes looking luscious for longer
BLENDED BUSINESS
With clients searching for one-stop locations for all their treatments, hybrid salon/spa models have risen in popularity. Lollie Hancock discovers why the model is so appealing to a new wave of client
SPOTLIGHT ON... VITAMIN C
Known as a potent antioxidant that neutralises free radicals and promotes collagen synthesis, vitamin C is one of the most-used skincare ingredients out there. Amanda Pauley outlines what makes it a skincare staple…
SKIN IN THE GAME
Advanced facials that lift, firm and leave clients with that ultimate glow take centre stage
FULL STRENGTH
This month’s new launches include products to strengthen and sculpt skin, nails and more
STEP INTO SUSTAINABILITY
Sustainable Beauty Coalition chair and Weleda managing director Jayn Sterland shares how you can take the first steps to make your beauty business more sustainable