ASK THE EXPERTS

EDITOR’S COMMENT
With salons and spas still feeling the financial

NEWS
Data shows beauty industry has grown 1.1% during

LUXURY & TECHNOLOGY
Introducing Forlle’d, the finest Japanese skincare, blending luxury with technology

PROFESSIONALBEAUTY.CO.UK
We take a look inside PB’s digital world

MASTERING THE CLIENT JOURNEY
Get your clients spending before, during and after treatment. Tamara Reid, head of brand at Timely Business Management Software, explains how

INSIDER BEAUTY
Our exclusive monthly benchmarking stats for each sector of the market

INSIDER SPA
With holistic therapies seeing a resurgence as

INSIDER NAILS
A lot of nail looks have

THE NEW SALON CLIENT
With the average client leaving longer between salon visits, Hellen Ward explores the four main reasons they’re staying away, and how to address them

ASK THE EXPERTS
Our beauty experts answer your questions about every aspect of running a salon or spa business

TALKING TO… DIJA AYODELE
The aestheticianturned-author tells Amanda Pauley about the inspiration behind her new book Black Skin, making beauty education even more inclusive, and why she’s taking to the stage at PB London 2022

EYES RIGHT
From full and fluffy lashes to subtle definition, there’s a style to suit everyone. Melanie Macleod quizzes the experts on how to choose the best lash look for your client

MAKE IT LAST
Lash services offer a bounty of retail opportunities. Get clients stocked up with aftercare to keep their lashes looking luscious for longer

BLENDED BUSINESS
With clients searching for one-stop locations for all their treatments, hybrid salon/spa models have risen in popularity. Lollie Hancock discovers why the model is so appealing to a new wave of client

FOCUS ON TRAINING
Keeping therapists’ skills up to date is vital but you shouldn’t be left out of pocket if they leave. The NHBF team share their advice

SPOTLIGHT ON... VITAMIN C
Known as a potent antioxidant that neutralises free radicals and promotes collagen synthesis, vitamin C is one of the most-used skincare ingredients out there. Amanda Pauley outlines what makes it a skincare staple…

SKIN IN THE GAME
Advanced facials that lift, firm and leave clients with that ultimate glow take centre stage

FULL STRENGTH
This month’s new launches include products to strengthen and sculpt skin, nails and more

STEP INTO SUSTAINABILITY
Sustainable Beauty Coalition chair and Weleda managing director Jayn Sterland shares how you can take the first steps to make your beauty business more sustainable