11 mins


Professional Beauty London is back with a bang for 2021, with all the networking, trends and launches you’ve been missing so much. Here’s just a taste of what’s in store at Excel on October 17–18

Skincare & nutrition

Absolute Aromas will bring new products including Aromatherapy Reed Diffusers, natural essential oils and the Aroma-clock Ultrasonic Diffuser, which features a digital clock display and Bluetooth speaker.

Afrodita Professional Products will display two new products: Pure Gold Devine 24K Lifting Serum and Pure Gold Devine 24K Beauty Oil, containing gold particles to stimulate cell growth.

Discover Ashmira Botanica’s new vegan skincare range, based on the five-element theory of Chinese medicine and packed with essential oils, plants, and natural clay and crystal powders. You can also see the new vegan strip and peelable waxes.

See Australian Bodycare’s contemporary rebrand in full for the first time at the show. The skincare and waxing brand has a fresh look, along with new treatment protocols, for pros and a host of new product launches.

Visit BB Lifestyle to explore the vegan brand’s skincare essentials for face and body, including the lightweight Ultra-luxe Moisturising Sunscreen with HC56 complex.

Dermalogica has some standout recent launches including the Biolumin-c Gel Moisturizer, with its vitamin C-rich gel formula that helps strengthen the skin’s moisture barrier, and gorgeous Christmas gift sets . Visit the brand to find out what they have in store for salons in 2022.

Family-run cosmetics brand Domowy Kosmetyk will bring handmade products for the face and body, made from natural ingredients in a power-efficient factory.

Elemis will unveil its fresh brand identity at the show, as well as new innovative facials powered by its Biotec 2.0 technology. Visit the stand to meet with the global education training team and learn about how to access its Truth in Beauty E-learning educational hub.

European Beauty Group’s new Revita-life Intolerance Testing will launch exclusively at PB London. The test uses a few strands of hair to diagnose intolerances and assess the balance between vitamins, minerals, hormones and metabolism.

Eve Taylor will bring a range of products including the recently launched Age Resist range, which includes Dynamic Resurfacing Cleanser (pictured), Dynamic Resurfacing Toner, Illuminating Serum and Replenishing Neck Cream.

Japanese brand Forlle’d will bring its new Biofiller Facial, which uses eight low-molecular serums to reduce inflammation and encourage collagen production in a customisable way.

Gemology Cosmetics will be bringing its new “stage two” sustainable packaging, reducing its carbon footprint by up to 75%, following the relaunch of its serums and skin oligotherapy concept this year.

Guinot will have three new releases. Masque Longue Vie Soleil helps repair skin cells after sun exposure; Sérum Age Immune helps slow down the skin’s biological clock and Sérum Hydra Summum (pictured), contains hydrologic complex to infuse skin with moisture.

IIAA will bring supplement brand Advanced Nutrition Programme (ANP), mineral make-up line Jane Iredale and scientific skincare Environ. See the 2021 festive collections from all three, as well as the new innovation for dehydrated skin from ANP – Skin Moisture IQ, with five daily capsules featuring hyaluronic acid and ceramides, omegas 3 and 6, plus vitamins A and D.

Image Skincare will showcase multiple products, including the new Iluma Concentrated Corrector and Skin Brightening Serum, which uses tranexamic acid, vitamin C and niacinamide to help reduce the appearance of stubborn pigmentation and dark spots.

Janssen Cosmetics will show a wide range of products, including new Marine Collagen Cream. The firming, anti-ageing cream has collagen boosters to fill out fine lines and wrinkles while giving a lifting effect.

Katherine Daniels’s Photo-dynamic Therapy System combines an LED mask and light-activated skincare technology to focus on skin stimulation, rejuvenation and repair. Visit the stand to take advantage of exclusive offers on launch packages.

CBD brand Mighty Green will launch an anti-ageing facial moisturiser that uses broad-spectrum CBD, beta glucans and hyaluronic acid to fight signs of ageing.

Million Dollar Facial will offer 10% off all training, plus a gift to those who book the Million Dollar System and Peel Training together. Upon completion of training, those who sign up at the show will also receive a 10% discount off their first replenishment order.

Organic brand Neal’s Yard Remedies will bring a range of products to be sampled, as well as sharing its training schedule and product launches for the upcoming year.

Cosmetic and pharmaceutical brand Pharma Hermetic will introduce the Hair Recovery Program for clinic and home use, with products rooted in biotechnology to support stem cells.

The Dermacure chemical peels range will be showcased on SKN Care’s stand at the show. The four peels stimulate production of fibroblasts, and have a two-step recovery programme to follow.

Visit SKN-RG for the exclusive launch of its Evolution Collection, which uses plant-based clinical actives to repel environmental pollution, for an at-home regime and bespoke spa treatments.

Smart Skin will bring new products from Freihaut and Purlés to the show. See Freihaut’s new Citrus Care and O-elements products, and Purlés’s new Az-peel, with anti-bacterial and anti-inflammatory properties.

Thalgo will show its new Source Marine skincare line of seven products with 14 marine micronutrients to strengthen and hydrate the skin, all in eco-friendly refill jars.

Tonic Apothecary London will bring skincare and wellbeing products including its massage oils. Main ingredients in the brand’s products are grown on founder Georgina Harley-smith’s farm in Jamaica.


Launching exclusively at the show, 3D Dermaforce from 3D Aesthetics combines microneedling with radiofrequency to encourage collagen production resulting in anti-ageing and skin tightening on the face and body.

The Cube Light by 4T Medical has six wavelengths which can be used alone or combined to treat different skin disorders on the face, scalp and body. 4T Medical will also be showcasing the Clinicare non-invasive carboxytherapy facial, which infuses CO2 into the skin.

Advanced Esthetics Solutions will bring a range of products, from laser skincare to new oxygenation treatment Geneo Body Oxypod 360, which offers natural oxygenation, exfoliation and the absorption of active ingredients.

Best Brothers will showcase the Mediostar, which has a 10cm² spot size, allowing for full-body laser treatments in under 30 minutes, as well as vascular treatments and skin rejuvenation on all Fitzpatrick skin types.

Biotec Italia will showcase the new Medisculpt for muscle toning and reduction of fat accumulation, featuring Fit4 technology to treat up to four areas simultaneously.

CACI International will be demonstrating hero treatments available with its Synergy aesthetics system. Sister brand Skinbreeze will also be at the show, featuring technologies to improve skin conditions.

Visit Celluma to discover its range of LED systems, including the Pro (pictured); Delux XL, which offers head-to-toe LED therapy with three different modes; and the battery-powered Celluma ILITE compact device for smaller areas.

Corpoderm will launch two devices: the Bodyled and the Estheled, which use LED technology to restructure, rehydrate and oxygenate the skin, and treat a range of skincare concerns, such as ageing, acne and pigmentation.

Cosmeditech will show its new Dermatology range of devices including the Spectrascope laser and Exciplex, an excimer light system for treatment of psoriasis, vitiligo, alopecia and dermatitis. Other new products on show include Plexus IPL, Hydragen and CO2 laser.

Aesthetic Technology, manufacturer of the Dermalux LED devices, will showcase its Tri-wave MD medically certified LED technology and the CM Slim high-intensity electromagnetic (HI-EMT) body-contouring device.

Elite Probes offers the latest in probe technology for blemish removals and reductions, many suitable for thicker skin lesions. Visit the stand to take advantage of exclusive show offers.

Lynton will showcase the Focus Dual, a microneedling and ultrasound device to lift, firm and tighten skin, and EPN Pen, which uses microneedling and electroporation to stimulate production of collagen and elastin fibres.

Mesoskinline will showcase the wireless Mesopower Pen, used for a range of anti-ageing treatments, including microneedling and microlifting. Visitors can take advantage of a special offer of £495 for the Mesopower Pen kit.

Pureskin will present devices for a range of treatments, from body sculpting to eight-in-on super facials, tattoo removal and much more.

Venus Concept with showcase Venus Bliss, which uses diode laser applicators to reduce fat via laser and an (MP)2 applicator than combines multi-polar radiofrequency and pulsed electro magnetic fields with Venus’s Varipulse technology to tighten skin and reduce circumference a nd cellulite.

Zemits will introduce two new devices. The Zemits Demeter 2.0 (pictured) is a pressotherapy machine, with 44 chambers and five programmes. The Ultranexx Pro uses advanced technology to stimulate collagen production for skin tightening and rejuvenation.

Business & training

Beauty Click Academy is an online booking platform to help clients and salons connect with ease. Sign up to the platform for three months’ membership for free.

Visit Hampson Beauty Group to discover its Prospa range, tools and equipment at its supplies stand.

Hampson Training Academy will also have a stand, where visitors can find out about courses to create custom career pathways, including online Cpd-accredited training courses.

Havering Hair and Beauty Academy offers courses in hair, beauty, anatomy and physiology. Visit its stand for 20% off accredited diplomas, and a free tunic when booking a VTCT course.

HRM Beauty Events offers training courses in association with Zen Tranquillity, as well as private, refresher courses. Massage therapists can also find out about working at events with HRM.

Little Essex Academy offers Cpd-accredited courses in areas including dermaplaning, microneedling and peels. Discounts are available to visitors who sign up at Professional Beauty London.

Management app Osu allows business owners to send invoices and take payments instantly, with no transaction fees. Osu will offer six months free of the Osu Plus plan to those who sign up at the show.

Visit Timely to learn about its booking and business management software made for small businesses.

Equipment & supplies

Gharieni will bring equipment for spa, beauty and wellness professionals, including the MLX I³DOME spa table, which combines far infrared technology with plasma and light therapy to deliver three detox treatment methods in one.

Lemi will showcase the new Spa Dream, a bi-valent massage bed with a water mattress and a quartz mattress. Lemi has created two new massage treatments for the mattresses in collaboration with consultant Jean-guy de Gabriac.

Majestic towels will bring a host of trade essentials, including the new antibacterial, antifungal Wipe Clean covers, with exclusive discounts on orders at the show.

REM will show a range of stools, chairs, massage beds, trolleys and desks, including the Apollo Lux Trolley, Polo Beauty Seat and the Florence Nail Desk (pictured), with contoured acetone resistant work surface and black steel legs with adjustable feet.

Teal Wash will demo its new Teal Hand Spa and the Beauty Hand Wash range. The portable handwash units allow for constant access to warm hand wash facilities.

Payment App Yotta Pay provides a sustainable payment solution for salon and beauty professionals by allowing clients to pay for services instantly, using the environmentally friendly Yotta Pad.

Lashes, brows & make-up

Vegan and cruelty-free lash brand Eldora will bring its false lashes, adhesives and accessories to the show. Visitors can take advantage of multibuy offers, as well as a free Eldora Bag to the first 100 customers.

Vegan brand Emani will showcase its new Double Lash Volumizing Mascara and Lash Grow, which improves lash density, length and follicles with mung bean and red clover sprout.

Oh My Lash will showcase new styles of its faux mink lashes, gift sets and more. The crueltyfree brand’s reusable cases ensure lashes are protected when storing and travelling.

Distributor Skinbrands has a new launch from its Revitalash brand, which you can see at the show. Lash & Brow Masque features a tri-flora complex of ginseng, gleditsia and white nettle to fortify hair, trehalose to hydrate, and biotin to condition.

Nails, hands & feet

Disco Dust London will launch Pure by Disco Dust. The biodegradable collection, which is aluminium free, features 25 colours in a variety of shapes and forms in biodegradable packaging.

Essence Glitter will show its high-grade glitters for cosmetic use and nail art, as well as products from Australian nail stamp brand Dixie Plates, and Nail Decals by Design. Enjoy 20% off all purchases over £25 made at the show.

The Georgie Smedley Group will bring cult nail brand Gelish, showcasing the Gatsby’s Secret collection – exclusively available in the UK, the Autumn 21 collection and more.

Glitterama Nails will bring its new Builder Gel, available in five shades. The brand will also showcase its coloured and acrylic powders, available in more than 700 colours.

Nails by Annabel will be showcasing its new Unbelievabel Gels. The 11 new collections of highly pigmented no-wipe gel colours include 66 new shades.

New from Pure Nails, the Halo Elite Hard Gel is self-levelling and promises long-lasting and hard-wearing product that is easy to build and extend with. Pure Nails will also bring Halo Gel Polish and other products, with exclusive show prices.

The Unicorn’s Den will be displaying 150 glitters, plus glitter shapes, nail foils, crystals, and chromes, with exclusive offers on multibuys at the show.

Zahmal will launch the Cracked Heel Treatment Kit, including hydrating heel socks and a hand and foot cream, as well as other products to tackle dry and cracked heels.

Waxing & sugaring

Waxers can test out and be trained in Aqua Natural, using the brand’s sustainable, clean and green strip sugar wax range, as well learning about the brand’s “refill, reduce, reuse” scheme and its show-only offers.

Sarah Louisa will launch Ingrown Hair Removal Tweezers, as well as introducing the Perfect Bikini waxing treatment. The brand will also showcase its range of homecare products, including the new bikini skin clean collection.

Visit Waxperts to discover the new vegan Calm Down After Wax Ice Gel, which hydrates while reducing post-wax redness and contains a hair retardant. Waxpert’s sister brand Heire will also be on show, supplying wax products for at-home treatments at salon quality.

This article appears in October 2021

Go to Page View
This article appears in...
October 2021
Go to Page View
Welcome to this “show issue” of Professional Beauty.
Chancellor Rishi Sunak praises the beauty industry as
We take a look inside Pb’s digital world
Our exclusive monthly benchmarking stats for each sector of the market
PRETTY LITTLE THING It’s been a bit of
ORELIA LONDON With clients spending more time on
Clients won’t always tell you what they really think, especially if their feedback is negative. Hellen Ward shares the universal truths that all salon staff should know
Our beauty experts answer your questions about every aspect of running a salon or spa business
Professional Beauty London is back with a bang for 2021, with all the networking, trends and launches you’ve been missing so much. Here’s just a taste of what’s in store at Excel on October 17–18
Professional Beauty London’s education programme will help you reach your career goals, whether you run a salon, spa or mobile beauty business. Check out the learning opportunities happening at Excel London on October 17–18
PB London has five incredible Live Stages taking place to help you and your team upskill. Here’s what we have in store…
Do you want to put your skills to the test? Then take part in our prestigious Nail and Make-up Competitions at Professional Beauty London on October 17–18
The owner of salon chain Pure Perfection, Professional Beauty’s Employer of the Year 2020, shares her secrets for running a thriving business and keeping your team happy with Melanie Macleod
Training specialist Jennifer Young answers your questions about oncology massage and insurance to help you provide services to clients who are experiencing, or have experienced cancer, with confidence
Deck the halls and fill the stockings with these Christmas 2021 gift sets and exclusives from pro beauty brands
It’s been a stressful year for salon owners but there is a lot of help out there. The NHBF team explains
In a world where one post can change your life, social media-savvy nail techs Tori Watterson and Bryony Howell tell Lollie Hancock how Instagram has helped them grow their businesses
Ashmira Botanica launches a full range of face and body therapies and we try Salon System’s two-in-one lash and brow system
Do you often struggle to find enough hours in the day? The team at Beu shares some ideas to get back on track
Help clients adapt their skin and nail care routine for autumn/winter with these hot launches
As an established face for mental health awareness in the hair industry, Tom Chapman has expanded into beauty. He tells us how he’s making a change through the Collective Pride Awards
Looking for back issues?
Browse the Archive >

Previous Article Next Article