1 mins
INSIDER BEAUTY
MONSOON
With so much misinformation online about skincare ingredients, it’s no wonder clients are confused about what to use and when. Therefore, it’s no surprise that customers have been turning to you for advice on what actives to introduce into their routines, with vitamin A (35%) the most asked about ingredient, followed closely by hyaluronic acid (34%) and Ahas (14%).
When it comes to getting new and long-standing clients through the door, email marketing is still a key tool for many of you. Promotions are your number-one marketing email that gets people booking in (52%), with top tips on skincare conditions such as acne and eczema (33%), and before-and-after case studies (18%) also helping to boost your appointments. Check out the product launches you can expect to see at Professional Beauty London on October 17–18 on page 49.
On the spot
Which marketing email works best when trying to entice clients into salon?
1. Promotions (52%)
2. Top tips on skincare conditions (33%)
3. Push for last-minute appointment spaces (24%)
4. Case studies of successful treatments (18%)
5. Q&A – where you answer Faqs from clients (15%)
Which skincare active do your clients ask you about the most?
1. Vitamin A (35%)
2. Hyaluronic acid (34%)
3. Ahas (14%)
4. Vitamin C (10%)
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