1 mins
INSIDER SPA
PRETTY LITTLE THING
It’s been a bit of a mixed month for the spa market, with treatment business up in August compared to July’s figures, but with retail sales only showing a gradual increase. However, with more clients asking for your advice on how certain ingredients work, this could be the way to boost retail figures in a way that doesn’t feel like a hard sell. For example, with hyaluronic acid the active that 38% of you are asked about the most, you could point clients in the right direction of which products are formulated with it and how they work.
When it comes to treatments, those focused on recovery and immunity have been popular with your clientele and, as such, more than half of you (54%) think the trend is here to stay. Also, if you’re considering adding oncology massage to your treatment menu as a way to broaden your offering, find out how to do it safely on page 79.
On the spot
Which type of marketing email works best when trying to entice clients into spa?
1. Promotions (54%)
2. Top tips on skincare concerns (46%)
3. Case studies of successful treatments (31%)
4. Meet the team (31%)
5. Q&A – where you answer Faqs from clients (23%)
Which skincare active do your clients ask you about the most?
1. Hyaluronic acid (38%)
2. Vitamin A (23%)
3. Vitamin C (15%)
4. Ahas (8%)
54% think recovery and immunity-based treatments are here to stay
Month in numbers
49% average treatment room occupancy in August