Skinimalism trend set to drive global skincare market growth to £130bn by 2025
Global skincare sales are expected to reach $181 billion (£130bn) by 2025, driven by the trend for skinimalism, according to analyst Euromonitor International.
The quest for glowing skin with minimal make-up and easy routines is predicted to accelerate as consumers self-educate on active ingredients and seek out simplified brand messaging and formulations.
“Brands that play on trust and transparency, as well as those with science-backed credentials and ‘clinical’ efficacy, will continue to resonate well,” said Kayla Villena, beauty and fashion consultant at Euromonitor International. “Beauty brands that are purpose driven, digitally savvy, clinically backed, price accessible and approachable are most likely to thrive, and continue to do so.”
The global beauty and personal care market as a whole is expected to grow by 3% over the period.
E-commerce will also play a significant role in this growth, according to Euromonitor International, which stated that the acceleration in online beauty sales that had been predicted to occur over the next five to 10 years took place in one single year during 2020-2021, because the pandemic boosted consumers’ adoption of online platforms for their everyday needs.
In fact, sales of beauty and personal care products increased 23% over 2020-2021, and virtually enabled at-home experiences are expected to remain an imperative to drive e-commerce sales.
Euromonitor consultant Gabriella Beckwith added, “51% of beauty companies surveyed stated that they would implement digital strategies to embrace new ‘phygital’ reality, from contactless experiences to deployment of AR/ VR to integrate virtual processes in physical spaces.”
Revealed: the UK’s highest-spending cities for pre-holiday salon treatments
People who live in Bridgend splash the most cash on beauty and hair treatments before going on holiday, spending an average of £110 at salons in the summer months, according to data from Phorest Salon Software. This is 158% above the national UK average of £43.
York came in second, with clients spending an average of £78.78 in salon pre-holiday, which is 85% above the UK national average, the report found.
Despite staycations being the holiday of choice for most people this year due to international travel being disrupted by coronavirus, it seems consumers are still dedicating the same level of hair and beauty preparation for their holiday, so salons should be ready for a summer boom.
Top 5 UK locations that spend the most on treatments before a holiday:
1. Bridgend – where average client spend is £109.97
2. York – £78.78
3. Newport – £78.68
4. Leicester – £74.81
5. Southampton – £73.83
Phorest stated that an estimated 3.8 million appointments are booked in UK salons over the summer months and around 713,030 of those are waxing treatments.
News in brief
Celebrities spend £8,317 on average on their daily skincare routines each year, according to research from The Derm Review. Moisturiser is the most-used skincare product among celebrities, with 90% using it every day. However, actor George Clooney’s one-step skin routine costs only £0.12 per year.
The NHBF is inviting nominations for its “Hair and Beauty Industry - Top 100Influencers” list of individuals who have a big impact on the industry through social media. A longlist of 250 will be revealed on November 14-15, then analysed by the Influencer Index campaign to determine the final 100.
Over half of men in the UK steal their partner’s skincare, according to stats from skincare brand Clarins. In the survey of 1,000 men, 56% said they steal their partner’s products, with moisturiser, cleanser, eye cream, then spot treatment the four most-borrowed items.
An initiative to help beauty professionals spot signs of domestic violence in clients is to launch in the UK. Shear Haven launched in the US in partnership with Barbicide and will be spearheaded by salon business coach Liz McKeon in the UK.
Titanic Spa in Huddersfield has partnered with charity Born Free to launch Spa for Our Planet, a year-long campaign to help protect wildlife. The first package, Orangutans in the Wild, supports conservation in Borneo via an exclusive spa break and cocktail.
Grow your business, digital and treatment skills at Professional Beauty North on September 26–27
The all-new Professional Beauty North Live Stage programme has a major focus on business and digital skills to help salon owners and independent therapists boost their profits following a tough year.
The show, taking place in Manchester on September 26–27, will feature four action-packed Live Stages: Business Skills, Digital Skills, Skin & Advanced Treatments; and the How To stage, which features treatment demos.
Standout business sessions include “Simple processes to double your profits”, with business coach Susan Routledge; and “Be your own boss: the support you need when running a mobile business”, with therapist and trainer Kerry Beavis.
Meanwhile, on the Digital Skills Stage, Anna Khanna, founder of Socialista, will present “Easy content ideas to attract your dream client on social media” and Ryan Power, founder of beauty coaching brand Salonology, will outline “Three ways to make money from email marketing”.
Diehard skin therapists should not miss trainer Fiona Brackenbury’s “How well do you know your skin actives? Advanced skincare 101” or Martine Jarman, founder of SkinGenius Clinic, explaining “How to treat adult acne and acne pigmentation” on the Skin & Advanced Treatments Stage.
Meanwhile, waxing fans should book in for “Manscaping 101: everything you need to know”, with Kerri-Ann Angus, owner of Peaches Salons and Academy, and “Pregnancy waxing: how to perfect your treatments for pregnant and post-pregnancy clients”, with Marta Zaczkowska, owner of The Waxing Specialist salon and academy. The How To Stage will also feature some exciting nail demos, in collaboration with Marian Newman’s Federation of Nail Professionals.
For more information on education at the Professional Beauty North show, visit professionalbeauty.co.uk/northseminars
Beauty and hair industry ranks third-highest for women entrepreneurs
The hair and beauty industry is third in the list of UK industries with the highest percentage of women entrepreneurs, according to Tide’s UK Female Entrepreneurship Index.
The data, which analysed the industries that have the most female entrepreneurs, found that health and social work had the largest percentage at 74%, followed by households as employers with 69%.
In third place came service activities, including the hair and beauty sector, with 66.8% self-employed women, which equates to 219,000 female entrepreneurs.
The data also looked at which areas in the UK had the highest proportion of female-founders. Edinburgh and South East Scotland came out top, with 39%. The North of Tyne combined authority came second with 34.7%, the West of England combined authority third with 34.7%, Cambridgeshire and Peterborough combined authority fourth with 34.2% and Aberdeen City Region fifth at 33.5%.
Nominations are open for the 2021 Shine Your Light Awards, which recognise industry professionals who inspire through the power of touch, with categories such as Inspirational Leader and Rising Star. Organised by cancerawareness body TPOT, the awards’ winners will be revealed on November 3.
Acne-related internet searches are booming, according to new stats from tanning brand Tanologist. “Getting rid of pimples on the chin overnight” saw the biggest growth, up 2,500% between May 2020 and May 2021. “Removing spots from the face naturally” shot up 1,700%, and treating hormonal acne naturally” increased by 586%.
Hydrafacial has collaborated with Murad on a new six-step Hydrafacial treatment. The new Murad Retinol Booster serum features patented Retinol Tri-Active technology, formulated to work with the HydraFacial protocol.
Cynosure celebrated its 30th birthday during July by recognising the contributions of partners around the world, offering promotions and hosting celebratory events for customers and employees, as well as launching a new consumer website with a brand identity centred on “Beautiful Energy”.
For Acne Awareness Month in June, Dermalogica Clear Start launched a campaign to help normalise breakouts and promote skin positivity by posting unfiltered skin pictures from “real skin photographer” Peter Devito. The campaign was started following data showing those with acne are more likely to struggle with anxiety and depression.
Client no-shows worst in Berkshire and West Midlands
In the two months after beauty salons reopened in April, 5% of clients failed to show up for their appointment without giving notice, with the worst offenders in Berkshire and the West Midlands.
Despite many salons being fully booked for months ahead of reopening, in some regions, almost 10% of clients are still not turning up for their bookings, according to stats from Phorest Salon Software.
The salon appointment booking and management software company estimates that no-shows are currently costing UK salons £2million every day in lost revenue.
According to the research, clients in Berkshire, the West Midlands and parts of Yorkshire are the least restpectful of busy therapists’ time and are far more likely to fail to show up for their boked appointments.
Meanwhile, those in areas such as Essex, Cumbria and Kent fall below the national average when it comes to no-shows.
The worst 10 regions for salon client no-shows are:
West Midlands 8.7%
East Yorkshire 8.6%
South Yorkshire 8.1%
Greater Manchester 7.9%
Greater London 5.9%
Phorest Salon Software chief executive Ronan Perceval said: “Much has been made throughout lockdown about supporting local businesses, but it’s important to remember that many salon owners are left with empty seats and an opportunity cost of £1,000s when people book appointments and don’t show up.”
Beauty influencers on YouTube can earn up to £600,000 per year
The top 10 beauty influencers on search engine platform YouTube earn, on average, almost £600,000 per year, according to research by creative DIY community hub DIYS.
Gaming is the highest paid YouTube industry, with an average estimated annual salary of £6,829,182 per year – based on the top 10 highest paid vloggers; while food YouTube vloggers came in second place with an average estimated annual salary of £651,628.
Beauty came in third, with the top beauty vloggers on YouTube earning an estimated average salary of £598,571 per year. This figure is a stark contrast to the average salaries of those working in the industry, such as make-up artists (£21,458) and beauty consultants – retail (£18,526).
DIYS used data from social media analytics tool Social Blade to establish which industries have the highest earning salaries per year on YouTube. The hub did this by creating a seed list of popular YouTubers in segmented genres and averaging their estimated yearly earnings.
A Harry Styles-themed spa day has launched at the Abbey Hotel in Styles’ birth town of Redditch. The ‘Watermelon Sugar High Spa Day’ includes a Harry Styles playlist and a candle that smells like the popstar, which is burned during a full-body scrub and Elemis facial. Clients will also enjoy a picnic lunch.
Celluma LED Light Therapy has been voted Best LED Device by the Associated Skin Care Professionals (ASCP) Skin Deep magazine readers, marking the fourth year in a row that the brand has won the award. The device has 13 different models and includes battery-powered LED light therapy panels.
Wellness brand Kloris has launched a CBD programme for the premium spa market in the UK. The brand is also opening applications to become a Kloris spa partner, joining the likes of The Bulgari Spa in London, offering treatments, training and more.
Soil Association has announced ‘Nature has the answer’ as the theme for its 2021 Beauty and Wellbeing Week, which will take place on September 6–12. It will emphasise the connection between buying organic beauty products and the protection organic farming delivers to the environment.
CACI’s Hydro Mask, a hydrating gel face mask, recently sold out due to popular demand following a Gold win at the Beauty Bible Awards 2021 and endorsement by celebrity fans such as Rachel Stevens. CACI said the mask will be back in stock by August.
Sustainable Beauty Coalition launched to help beauty industry achieve eco goals
The British Beauty Council has launched the Sustainable Beauty Coalition (SBC) to help the beauty industry boost its sustainability efforts. The SBC has a remit to:
• Develop a clear strategy and roadmap to accelerate sustainability in the industry
• Strengthen links across the industry, communities, voices and professional bodies to accelerate collaboration, knowledge and bolder collective efforts
• Work with the Government to champion the work of the industry and support the agenda in the Race to Net Zero campaign
• Act to create stronger frameworks and policies for the UK’s beauty sector
• Monitor the roadmap’s progress and keep the execution of initiatives under review.
The coalition launched with an open letter, calling on the industry to collaborate to address climate-related problems such as non-recyclable plastic packaging and chemicals contaminating the oceans. It also plans to create an overarching Framework for Action, which will focus on climate, biodiversity, waste and water, setting ambitious targets for the industry to work towards.
The coalition’s steering group is headed by chair Jayn Sterland, managing director of Weleda UK. Sterland said: “We believe the UK beauty and wellness industry must play its part in bringing about bold, urgent change.”
Pure Spa & Beauty expands portfolio with Glasgow and Coventry spas
Award-winning salon group Pure Spa & Beauty has expanded its portfolio with the addition of two new spas in Glasgow and Coventry, taking its UK spa locations total to 17.
Pure Spa & Beauty Coventry opened on June 28 and is the group’s first spa in the Midlands. It sits within the David Lloyd Coventry Leisure Club and offers treatments including massages and facials.
The second spa opened at Nuffield Health in Milngavie in July, marking the group’s fourth Glasgow location, and its first with the Nuffield brand. It has six treatment rooms, a relaxation room, and a spacious beauty salon.
Founder and chief executive Becky Woodhouse said: “After the challenges presented by Covid-19 over the past 15 months, we’re super excited to be expanding again.”
Pure Spa & Beauty has also just been named the 2,000th accredited Living Wage employer in Scotland, recognised for providing a fair wage to its employees.
// September 18–19 World Wellness Weekend
The event encourages spas to host an activity that demonstrates the power of wellness, with more than 120 countries taking part.
// September 26–27 Professional Beauty North
Manchester Central The largest beauty exhibition in the North returns, with launches, business seminars, competitions and more. 020 7351 0536 professionalbeauty.co.uk/north
// October 17 Professional Beauty and World Spa & Wellness Awards
London The industry’s biggest party is back. This black-tie event will celebrate the best beauty, spa and nail businesses and individuals. 020 7351 0536 professionalbeauty.co.uk/awards
// October 17–18 Professional Beauty London
ExCeL London The flagship show from the PB Group will return bigger, running alongside Salon International. There will be conferences and seminars for beauty, spa, nails, aesthetics and more. 020 7351 0536 professionalbeauty.co.uk/london
// November 7–8 Professional Beauty & HJ Live Ireland CityWest Dublin
Join Ireland’s biggest beauty, hair and spa trade show. 020 7351 0536 professionalbeauty.ie
Pureskin partners with London clinic Beyond MediSpa
Aesthetic treatment brand Pureskin has partnered with clinic Beyond MediSpa to offer clients its ReSculpt treatment, which uses high-intensity focused electromagnetic energy to contour the body.
The clinic, based at department store Harvey Nichols in London, is known for its aesthetic treatments.
Pureskin chief executive Jayne Mitchell said: “We’re delighted to collaborate with Beyond MediSpa. As a clinic famous for its highly qualified practitioners offering the latest in aesthetic technology, ReSculpt will be the perfect addition to its treatment offering.”
Creative Academy London launches ITEC Courses with CND and Light Elegance
Creative Academy London is now offering ITEC qualifications that are interwoven with CND and Light Elegance’s courses for beginners.
CND and Light Elegance education ambassador Anna Lee is heading up the courses, with two options available.
Level 2 Certificate in Manicure and Pedicure covers natural nails. Courses include CND Shellac Beginners, CND Spa Manicure and CND Spa Pedicure.
Level 3 Diploma in Nail Technology covers all systems, including enhancements. Courses include CND Liquid & Powder Beginners, Light Elegance Conversion, CND Spa Manicure, CND Spa Pedicure and CND Perfect French.
Elemis opens new boutique concept at Harrods
Elemis has opened a new boutique at renowned London department store Harrods, which is the “first expression in the UK” of the British skincare brand’s new identity and concept.
The partnership will see Harrods shoppers gain access to brand exclusives, such as being able to buy Dynamic Resurfacing Skin Smoothing Essence before anywhere else, as well as get their hands on bestsellers. The boutique has a Georgian townhouse design with detailed millwork and arched bays and features iconic London emblems.
The key feature in the space is the HD Skin Consultation area. “Our launch will offer the best-in-class skincare services and wellness experiences for the Harrods beauty customer,” said Elemis global president Noella Gabriel.