Professional Beauty - August 2021

In this edition

EDITOR’S COMMENTThis month, we’ve been busy here at PBHQ,
NEWSSkinimalism trend set to drive global skincare market
PROFESSIONALBEAUTY.CO.UKWe take a look inside PB’s digital world
AHEAD OF SCHEDULEIt can be hard to manage both a salon and its online presence. Salon social media expert Debbie Lewis outlines how to batch, schedule and strategise, to create a social media plan you actually have time for
WHAT MAKES A GREAT SALON BRAND?A standout salon brand is more than just a logo and colours. Salon software provider Beu explains
HELPING HANDSWith constant hand washing and sanitising, therapists are more prone to skin conditions and allergies. Matt Taylor, brand and education manager at Eve Taylor London, explains how to care for our hardworking hands
THE NATION'S FINESTThe scores are in and the shortlist for the Professional Beauty Awards 2021 can now be revealed
INSIDER BEAUTYOur exclusive monthly benchmarking stats for each sector of the market
INSIDER SPAOLIVER BONAS Making sure you have a steady
FINDING BALANCEAs lapsed clients return to salons and spas, we have a unique opportunity to maximise on their need for downtime and professional care, writes Hellen Ward
ASK THE EXPERTSOur beauty experts answer your questions about every aspect of running a salon or spa business
TALKING TO… KATHERINE FLOODPB’s Therapist of the Year 2020 tells Eleanor Vousden what it takes to stay at the top of your game, balancing a career with motherhood and the challenges facing therapists today
FALL HEADFIRST INTO AUTUMNAW21 is a tale of two halves when it comes to nail art. From subtle hints of colour to attention-grabbing retro designs, Melanie Macleod uncovers the trends
GET THE LOOKTranslate the trends from catwalk to client with these AW21 colour collections from the pro nail brands
COLOUR CODEFeaturing influences from the ’90s and bold pops of colour, pro make-up artist Tamara Tott outlines the key make-up trends set to be popular with clients next season
THE HOT LISTLooking to be inspired? Amanda Pauley explores eight of this year’s best beauty industry book and podcast releases to help get you motivated
TAKE COVERIf you have selfemployed therapists or techs working in your salon or spa, do you need to provide cover for them? Insurance specialist Christina Ryan explains
FAST & EFFECTIVELaunches this month include faster lash and brow systems and deep-cleansing, anti-ageing facials
SMART SKINCARELaunches this month include industry-leading sun protection, hydrating skincare and a chakra-balancing eye mask
ADVANCED NOTICEEmma Bennett, owner of Skin Warrior, Beckenham, tells us why advanced technologies could be the key to your treatment rooms’ future success
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