INSIDER NAILS | Pocketmags.com

COPIED
1 mins

INSIDER NAILS

With clients focused on washing their hands regularly and using sanitiser when out and about during the coronavirus pandemic, it’s no surprise that dryness is the skin issue you’re treating most when doing clients’ manicure treatments (31%), followed by chapped and peeling cuticles (29%). As such, a fifth of you (20%) are getting your techs to focus on boosting your nail care retail sales this year so clients can keep up the results you give them in between appointments.

Keeping abreast of the latest trends and issues in the nail industry is key to being a successful tech, which is why nearly half (49%) of your staff regularly check science publications and websites to stay up to date with the latest known allergens in products.

Check out our informative piece on how contact allergies happen and how to prevent them from occurring on page 67.



On the spot

What’s your biggest goal for your techs this year? 

1. Enhance your social media presence (29%) 

2. Boost nail care retail sales (20%) 

3. Upsell more services (14%) 

4. Expand their skill set (14%)


49% check science publications to keep up to date with allergens


6% have had to deal with abusive Instagram DMs from clients


How much time do your techs spend prepping nails before gel-polish or acrylic? 

1. 15–20 minutes (31%) 

2. 10–15 minutes (27%)

3. Five–10 minutes (22%)


53% factor in their training when increasing treatment prices


Which skin issue are you treating the most when doing manicures? 

1. Dry hands (31%) 

2. Chapped/peeling cuticles (29%) 

3. Broken/bitten nails (24%)


METHODOLOGY Insider is compiled from a monthly survey of spas and beauty salons. The people who participated represent a cross-section of the industry and were polled by email from April 29–May 7, regarding business for the month to April 30. Nail business for the Insider Nails page was calculated from data provided by salons that offer nail services among other treatments. The figures given represent the average score for each answer. Brands are ranked when mentioned by several respondents.

This article appears in June 2021

Go to Page View
This article appears in...
June 2021
Go to Page View
EDITOR’S COMMENT
With salons, spas and therapists still adjusting to
NEWS
Massage and touch therapy could reduce sick days
POWER COUPLES
Combining electrotherapy with the active ingredients in aromatherapy-based skincare can lead to impressive skin results. Matt Taylor, brand and education manager at Eve Taylor London, explains how to make it work for your clients
PROFESSIONALBEAUTY.CO.UK
We take a look inside PB’s digital world
INSIDER BEAUTY
Our exclusive monthly benchmarking stats for each sector of the market
INSIDER SPA
RIVER ISLAND With clients returning to your spa
INSIDER NAILS
LIPSY With clients focused on washing their hands
THE RETAIL DILEMMA
The rise in online shopping during the pandemic has heightened the challenge of retailing in salons and spas. Hellen Ward explains why professional brands should be careful not to burn their bridges
ASK THE EXPERTS
Our beauty experts answer your questions about every aspect of running a salon or spa business
GET ACCURATE ENERGY BILLS WITH SMART METERS
Avoid estimates and only pay for what you use. Ask your energy supplier if you are eligible for a smart meter
TALKING TO… CATHY BALL & FRAN ROWLAND
As renowned spa director Cathy Ball retires and hands the reins to Fran Rowland, Eve Oxberry speaks to both about the secrets of Calcot & Spa’s longevity, and what lies ahead
OFF THE MARK
As we head in to summer, arming yourself with the knowledge to treat hyperpigmentation and melasma will help you to provide your clients with the best course of action, finds Eleanor Vousden
GET EVEN
Help your clients prevent and clear pigmentation and melasma with these brightening home care treatments
FRESH START
Supplier Professional Beauty Systems is helping salons bounce back strong with a refresh of its core brands Crazy Angel and Kaeso, as well as new training. Brand manager Caitlein Hannigan gives us the lowdown
CLOSE CALL
With contact allergies a growing concern, Amanda Pauley caught up with tech Georgie Smedley to find out how to prevent them from occurring and get her top for working safely
SPEAKING FROM EXPERIENCE
Nikki Smith has overcome many business challenges during her 25 years operating The Waxing Station in Stalybridge. From managing expansion to staffing issues, the salon owner shares her pearls of wisdom with Amanda Pauley
MAKING WAVES
During one of the toughest ever years for the industry, multimillion-pound Wave Garden Spa has opened in Snowdonia, with hopes to become one of the UK’s leading wellness destinations. Amanda Pauley gets the lowdown
BRIGHTER DAYS
Innovations to tackle maskne and lift the mood top this month’s launches as we prepare for sunnier days ahead
SPECIAL DELIVERY
This month’s hot new treatment launches use advanced technology to deliver active ingredients deeper into the skin
Looking for back issues?
Browse the Archive >

Previous Article Next Article
June 2021
CONTENTS
Page 32
PAGE VIEW