With clients focused on washing their hands regularly and using sanitiser when out and about during the coronavirus pandemic, it’s no surprise that dryness is the skin issue you’re treating most when doing clients’ manicure treatments (31%), followed by chapped and peeling cuticles (29%). As such, a fifth of you (20%) are getting your techs to focus on boosting your nail care retail sales this year so clients can keep up the results you give them in between appointments.
Keeping abreast of the latest trends and issues in the nail industry is key to being a successful tech, which is why nearly half (49%) of your staff regularly check science publications and websites to stay up to date with the latest known allergens in products.
Check out our informative piece on how contact allergies happen and how to prevent them from occurring on page 67.
On the spot
What’s your biggest goal for your techs this year?
1. Enhance your social media presence (29%)
2. Boost nail care retail sales (20%)
3. Upsell more services (14%)
4. Expand their skill set (14%)
49% check science publications to keep up to date with allergens
have had to deal with abusive Instagram DMs from clients
How much time do your techs spend prepping nails before gel-polish or acrylic?
1. 15–20 minutes (31%)
2. 10–15 minutes (27%)
3. Five–10 minutes (22%)
factor in their training when increasing treatment prices
Which skin issue are you treating the most when doing manicures?
1. Dry hands (31%)
2. Chapped/peeling cuticles (29%)
3. Broken/bitten nails (24%)
METHODOLOGY Insider is compiled from a monthly survey of spas and beauty salons. The people who participated represent a cross-section of the industry and were polled by email from April 29–May 7, regarding business for the month to April 30. Nail business for the Insider Nails page was calculated from data provided by salons that offer nail services among other treatments. The figures given represent the average score for each answer. Brands are ranked when mentioned by several respondents.