Professional Beauty
Professional Beauty


8 MIN READ TIME

Insider beauty

Business Trends

Primark

As competition in the beauty industry grows, making sure your business stands out from the crowd has never been more important. Having a unique voice is key for securing loyal customers, which is why two thirds of you (65%) have been working hard to make sure your brand message is consistent across all marketing materials. Using original images instead of stock ones (31%) and making the right monetary investment (31%) has also helped you create a popular and authentic brand.

With machine-based body treatments growing in popularity, cellulite is now the biggest concern you treat (30%), followed closely by weight loss (15%) and brown spots (12%). Plus, with news breaking that beauty therapist Erika Hodgkiss saved four of her clients’ lives after spotting cancerous moles on their skin, more than three quarters of your therapists (76%) now want to undertake skin cancer detection training. Read Hodgkiss’s story on page 57.

On the spot

Which body concern do you treat most often with machines?

1. Cellulite

2. Weight loss

3. Brown spots

4. Scarring

76% want to attend a course to spot skin changes that mean a client may need to see a GP

What is the most important consideration when rebranding your salon?

1. Consistent brand message

2. Innovative design/ethos

3. Monetary investment

4. Original (not stock) images

February 2019 in numbers

HOW DID TREATMENT BUSINESS IN FEBRUARY 2019 COMPARE WITH FEBRUARY 2018?

This article appears in the April 2019 Issue of Professional Beauty

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This article appears in the April 2019 Issue of Professional Beauty