Insider beauty | Pocketmags.com
Professional Beauty
Professional Beauty


8 MIN READ TIME

Insider beauty

Business Trends

Primark

As competition in the beauty industry grows, making sure your business stands out from the crowd has never been more important. Having a unique voice is key for securing loyal customers, which is why two thirds of you (65%) have been working hard to make sure your brand message is consistent across all marketing materials. Using original images instead of stock ones (31%) and making the right monetary investment (31%) has also helped you create a popular and authentic brand.

With machine-based body treatments growing in popularity, cellulite is now the biggest concern you treat (30%), followed closely by weight loss (15%) and brown spots (12%). Plus, with news breaking that beauty therapist Erika Hodgkiss saved four of her clients’ lives after spotting cancerous moles on their skin, more than three quarters of your therapists (76%) now want to undertake skin cancer detection training. Read Hodgkiss’s story on page 57.

On the spot

Which body concern do you treat most often with machines?

1. Cellulite

2. Weight loss

3. Brown spots

4. Scarring

76% want to attend a course to spot skin changes that mean a client may need to see a GP

What is the most important consideration when rebranding your salon?

1. Consistent brand message

2. Innovative design/ethos

3. Monetary investment

4. Original (not stock) images

February 2019 in numbers

HOW DID TREATMENT BUSINESS IN FEBRUARY 2019 COMPARE WITH FEBRUARY 2018?

About

This article appears in the April 2019 Issue of Professional Beauty


More from this issue

Winning FORMULA
We find out exactly what made the winners of the PROFESSIONAL BEAUTY and WORLD SPA & WELLNESS AWARDS 2019 stand out to judges, and how the awards are boosting their businesses
News
Exposome named skincare trend to watch, as microbiome
ALL kitted OUT
Smart skincare kits and duos launch to tackle a range of concerns, while nail and make-up collections reflect the warmer months set to come
The BIG league
Professional Beauty London 2019 has been hailed by the industry as a standout event, bringing together top-level visitors with the greatest innovations in beauty, spa and wellness. Here’s why people flocked in their thousands to ExCeL on February 24–25
Ask the EXPERTS
Our experts answer an array of questions about every aspect of running a successful salon or spa business
The right choice
Three clinic owners tell GEORGIA SEAGO about how they chose the right bodycontouring machine for their business, and share their tips on achieving ROI

COPIED
This article appears in the April 2019 Issue of Professional Beauty