Insider spa

Business Trends

With spring in full swing, clients are starting to get themselves holiday-ready, which is why machinebased body treatments have been more popular in your spa – with cellulite (40%) the number-one skin condition clients are asking you to treat. Treatments that target brown spots (20%), working to minimise their appearance, are also in demand. Find out how to achieve a return on investment with your body-contouring machine on page 80.

Creating a clear and concise brand for your spa has also been a core focus, with several of you citing the right monetary investment (60%) and consistent business message in your marketing materials (40%) as the most important factors. This has resulted in many of you examining your website, social media presence, treatment menus and more. For business advice from the industry’s leading experts, turn to page 49.

On the spot

Which body concern do you treat most often with machines?

1. Cellulite

2. Brown spots

3. Skin laxity

80% want to attend a course to spot skin changes that mean a client may need to see a GP

What is the most important consideration when rebranding your spa?

1. Monetary investment

2. Consistent brand message

3. Innovative design/ethos

4. Original (not stock) images

February 2019 in numbers

HOW DID TREATMENT BUSINESS IN FEBRUARY 2019 COMPARE WITH FEBRUARY 2018?