Insider nails
April was a good month, with retail and treatment sales both up on last year, and your techs performing on average 29 nail appointments in your salon or spa per week. With summer fast approaching, you told us your most popular treatments for this time of year are gel-polish manicures and pedicures, as well as traditional pedicures and acrylics.
More than half of your techs upload pictures of a client’s finished nail look to your business’s social media accounts to showcase their work and help boost your reputation, while many practise techniques on co-workers to hone their skills. For the latest nail news and to see our exclusive boho tutorial with CND, turn to page 91.
Accessorize
On the spot
Do you or your team offer free nail services to anyone?
1. Co-workers (to test skills)
2. Immediate family only
3. Charity events
4. Never do nails for free
65% share pictures of clients’ nails on social media to showcase their work
Which nail treatment is most popular with clients in the summer?
1. Gel-polish manicure
2. Gel-polish pedicure
3. Traditional pedicure
4. Acrylics
METHODOLOGY Insider is compiled from a monthly survey of spas and beauty salons. The people who participated represent a crosssection of the industry and were polled by email from May 2 to 14, regarding business for the month to April 30. Nail business for the Insider Nails page was calculated from data provided by spas and salons that offer nail services among other treatments. The figures given represent the average score for each answer. Brands are ranked when mentioned by several respondents.
April 2018 in numbers
HOW DID TREATMENT BUSINESS IN APRIL 2018 COMPARE WITH APRIL 2017?