6 mins
Insider beauty
Business was booming in April, with treatment revenue up substantially on last year’s figures and your room occupancy coming in at 60%. Retail sales were also up, with clients spending on average £20 to £30 on products post-treatment, thanks to your therapists’ upselling skills.
Broadening your treatment offering to give a 360-degree approach to clients’ skincare problems is important, which is why many of you are considering introducing nutrition and supplement brands Murad, Advanced Nutrition Programme and Collagen Lift Paris in your salons.
Find out why supplements containing superfoods such as bee pollen, CBD oil and turmeric are being billed as the latest health boosters on page 78.
Phase Eight
On the spot
Which nutrition/supplement brand would you most like to offer?
1. Murad
2. Advanced Nutrition Programme
3. Collagen Lift Paris
4. Skinade
17% offer treatments that help alleviate menopausal symptoms
£20 TO £30 is your average retail transaction post-treatment
April 2018 in numbers
HOW DID TREATMENT BUSINESS IN APRIL 2018 COMPARE WITH APRIL 2017?
62% BETTER
26% SAME
12% WORSE
AVERAGE TREATMENT ROOM OCCUPANCY
60%
HOW DID RETAIL BUSINESS IN APRIL 2018 COMPARE WITH APRIL 2017?
45% BETTER
42% SAME
13% WORSE