Professional Beauty
Professional Beauty


Creating eye-catching STANDS at Professional Beauty

Promotional Feature

At this year’s Professional Beauty London, Limeblue once again worked with three of its long-standing client’s, Dermalogica, Gerrard International and Crazy Angel, to create five eye-catching and engaging stands that would capture the attention of the show’s 30,000-plus visitors.

Limeblue offers a wealth of skills and experience in design, build and project management and prides itself on its strong working relationships with its clients. The Limeblue team are able to quickly establish a clear and in-depth understanding of their client’s brand values and marketing objectives, allowing them to create innovative and outstanding spaces that clearly deliver on their client’s vision.

Renowned brand Dermalogica has been using Limeblue’s creativity for over 20 years, including commissioning the design of its recently launched and largest flagship store in London’s Duke of York Square. For this year’s Professional Beauty, Limeblue designed and built a super-sharp, signature stand with distinctive clean, bold graphics to highlight specific areas for demonstrations and private consultations.

A total of three stands were designed and built at Professional Beauty for another of Limeblue’s longestablished clients, Gerrard International.

A multipurpose stand was created to showcase the many brands that the company represents, including Jessica, Geleration and Beauty Lab. Limeblue clearly demonstrated its full understanding of the brands’ identity with the use of strong colours, striking graphics and lighting, which presented a fresh and contemporary feel.

The second stand for Gerrard International was created for its Mii brand. This other stand also demonstrated a clean, contemporary design that cleverly incorporated both open and private areas, while the distinctive gloss white finish, interspersed with bold black and backlit graphics, created a strong new brand look.

A third stand was designed with a softer, laid-back interior, which represented Gerrard International’s brands, Spongellé and Scentered. This shared stand had a relaxed, comfortable and welcoming feel that encouraged visitors to “Escape the exhibition for 10 minutes” while still offering an open, friendly and professional space for entertaining new business.

Limeblue has been designing retail spaces and exhibition stands for its client Crazy Angel for many years. At this year’s Professional Beauty, the company’s tanning products were displayed on cleverly designed shelving to illuminate the packaging, allowing it to glimmer, while the graphics were designed to reflect the strong brand image.

Limeblue has designed stands at the Professional Beauty show for over 20 years and has established excellent relationships with the event staff and organisers, regularly securing the hall’s prestigious prime positions.

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This article appears in the Professional Beauty April 2018 Issue of Professional Beauty

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This article appears in the Professional Beauty April 2018 Issue of Professional Beauty