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SKINCARE & SPA CHANNEL

Guest blog: Bringing five-star luxury touches to the urban spa

Christina Salcedas, head of education for skincare brand Aromatherapy Associates, shares her top tips on offering five-star luxury in your salon but on a smaller scale and budget. From working on getting the initial welcome right, to the thoughtful small touches such as eye pillows, she offers up a variety of easy-to-implement ideas for any size of business.

LASHES, BROWS & MAKE-UP CHANNEL

Video: Tips for success – mastering the separation technique

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Separation is an important step in applying lash extensions. Zachary Falb, global master trainer for Novalash, demonstrates how to perfect the technique and explains how it enhances the final lash look.

BUSINESS & TRAINING CHANNEL

Feature: six reasons to invest in your salon’s website

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Want to update your website but don’t know where to start? Shortcuts’s Luke Wilkinson reveals how making it more user-friendly can boost client loyalty, resulting in a lot more money in your pocket

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