Insider nails

Business Trends

Nail business was up across the board in February, with salons and spas performing on average 35 treatments per week. Clients are now opting for softer nail shapes such as the oval, squoval and square, in keeping with the seasonal change, and you’ve told us that you get most of your information about nail care products from beauty suppliers, social media and trade magazines such as Professional Beauty.

However, only 4% of your techs have entered a professional competition, despite the recognition and prestige that comes with winning. Find out how taking part in PB’s International Nail Championships could reap rewards for your techs and your business on page 80.

Accessorize

On the spot

Which nail shape is most popular with clients?

1. Oval

2. Squoval

3. Square

4. Almond

4% of your nail techs have entered a professional competition

Where do you get most of your information about nail care products?

1. Beauty product suppliers

2. Social media

3. Trade magazines

4. Professional manufacturers

METHODOLOGY Insider is compiled from a monthly telephone survey of spas and beauty salons. The people who participated represent a cross-section of the industry and were polled by phone from February 28–March 12, regarding business for the month to February 28. Nail business for the Insider Nails page was calculated from data provided by spas and salons that offer nail services among other treatments. The figures given represent the average score for each answer. Brands are ranked when mentioned by several respondents.

February 2018 in numbers

HOW DID TREATMENT BUSINESS IN FEBRUARY 2018 COMPARE WITH FEBRUARY 2017?