Knowing how to effectively intertwine marketing with social media strategy is one of the most sought-after skills in managers of spa and wellness businesses today.
A strong handle on recruiting and retaining skilled therapists is also in demand, according to Spa Business Education.
The online education training provider asked people working in the spa and wellness industry to share the top five areas of work they’d like to improve on to get an idea of which skills are deemed most important for managerial staff.
Leadership skills – particularly the ability to better deal with business politics – were also frequently mentioned, as was financial knowledge and solid budgeting skills.
Business planning also made the top five, with many respondents saying they’d like to have more time to plan and oversee the development of smaller details of their businesses.