Membership-based salon chain Skinsmiths has opened in the UK with three branches in West London and plans for 40 sites in total over the next two years. Skinsmiths, which runs 50 clinics in New Zealand, opened its first UK site in Hanwell, in March, with Belgravia and Putney clinics due to open in April.
UK general manager Richard North told Professional Beauty that six other London locations are on the cards, with a Tower Bridge branch slated to open in May, followed by branches in Liverpool Street, West Wickham, Holland Park, Notting Hill and Crouch End.
The clinics will offer treatments including microneedling, microdermabrasion, fractional CO2 laser, laser hair removal and light therapy.
Skinsmiths’s model is based on memberships, which it calls “skin health plans”, to encourage clients to return for regular skin maintenance. There are three plans: Reformaskin, a course of treatments to treat uneven tone, texture and pigmentation; Amerase, an aesthetic plan with optional dermal filler add-ons; and Freedom, the clinic’s laser hair removal membership. All clinics will offer free consultations.
North said the company, owned by the FAB Group, has a goal of opening between 400 and 500 clinics in the UK, and 2,000 globally, within five years.
“The UK market is quite fragmented; nobody has really nailed it en masse”, added North. “A lot of clinics are trying to be a jack of all trades. We’re honing in on treatments that provide the best results, keeping it simple and accessible to everyone.”
The company plans to open a London head office and training centre by September. Following London, Skinsmiths will look at opening clinics in the North early next year. “At the moment the plan will be to go up to Manchester…I’m thinking 7-10 clinics”, said North.