6 mins
Insider beauty
The start of the year was busy, with treatment business up on last year’s figures, resulting in an impressive 70% average room occupancy. However, retail sales remained roughly on par with January 2017, which isn’t bad considering it’s just after the Christmas boom.
Adapting your offering to meet clients’ evergrowing needs is important, and with customers becoming more aware of what they’re putting on their skin, many of you have invested in eco-friendly products, including free-from, vegan and organic. To find out more about why vegan beauty is trending, turn to page 72.
Aromatherapy is also a big part of your offering, with many of you using Elemis, Aromatherapy Associates and Eve Taylor, and more than a third of you are now considering adding plasma technology to your results-driven menu.
On the spot
When it comes to skincare, which factor is most important for your eco-conscious clients?
1. “Free-from”
2. Vegan
3. Cruelty-free
4. Organic
34% would like to offer plasma technology in their salon
Which aromatherapy-based skincare brands do you stock?
1. Elemis
2. Aromatherapy Associates
3. Eve Taylor
4. Scentered
January 2018 in numbers
HOW DID TREATMENT BUSINESS IN JANUARY 2018 COMPARE WITH JANUARY 2017?