80% of time-poor men want a more efficient grooming routine

More than three quarters (80%) of time-poor men want multitasking products to make grooming easier, revealed shaving brand Braun’s global study.

Almost two thirds (62%) said they would invest in products that make daily grooming more efficient, while 54% want access to time-saving tips to make the process even easier. Offering this crucial advice and quick-fix prescriptions posttreatment could be the way to tap into this client base and secure their loyalty.

Among well-kept millennials, who are conscious of their busy schedules but trying to maintain a beauty routine, many do so by limiting the number of products they use (31%) and investing in multi-purpose skincare solutions (26%) so they can leave the house as quickly as possible, the report found