Professional Beauty October 2019 Articles

Editor’s Comment

With consumers increasingly making choices based on

Show &TELL

Are you coming to Professional Beauty North at EventCity

Trend SPOTTING

With many brands choosing Professional Beauty North as a launch pad for new products, the show is a key place to spot trends for the year ahead. Here’s what’s in store at EventCity on October 13–14

Starting a SALON

Are you ready to take the next big step in your professional career and open your own beauty salon? If so, you need to do some serious planning, explains the NBF

BE inspired

This year, Professional Beauty North offers new opportunities to learn, network and grow your beauty business

Prize EFFORT

The nail, lash and make-up championships at Professional Beauty North are the perfect way for pros and students to show their talents, improve their technique and get recognised

Show FAQS

We answer the most common queries about Professional Beauty North to make sure you’re all set for a smooth visit

Eco experience

Technological advances and growing demand for sustainable spa experiences mean it’s time to start making responsible changes to save both water and energy, discovers Georgia Seago

Natural REMEDY

With clients more aware of CBD’s skin benefits, salons and spas are now incorporating the hemp-derived oil into treatments to aid an array of ailments. Amanda Pauley finds out how you can take your protocols to new highs

Beauty salons in Cumbria give back with domestic abuse and mental health initiatives

Beauty salons in Cumbria give back with domestic abuse

Beauty consumers most likely to switch up skincare routines in autumn

Beauty consumers most likely to switch up skincare

School nail extension ban sparks industry debate

A dispute between staff at a school near Newcastle

Sales of foundations with SPF and moisturising properties soar

Sales of foundations with SPF and moisturising properties

in brief

// Skincare brand BeautyLab London, which is distributed

inbrief

// Tanning brand Crazy Angel has rebranded, moving

Microblading and HD Brows among most searched beauty terms

Microblading and HD Brows among most searched beauty

A quarter of women feel uncomfortable in their skin

Almost a quarter of women feel uncomfortable in their

Beauty therapist Rebecca West wins gold for UK at WorldSkills 2019

Beauty therapist Rebecca West wins gold for UK at WorldSkills

inbrief

// Spa skin and body care brand Pevonia was chosen

42% of generation Z want to train in beauty therapy

Almost half of generation Z would consider pursuing

Armathwaite Hall Spa blends fitness with hydrotherapy in new gym

Armathwaite Hall Spa blends fitness with hydrotherapy

Oriele Frank recognised among CEW Achievers

Oriele Frank, Elemis managing director, has been named

Phorest opens US headquarters

Irish-owned salon software brand Phorest has opened

Medik8 launches refreshed protocols and peels to the professional market

Medik8 launches refreshed protocols and peels to the

First spa partner for Gaia Skincare

Gaia Skincare, the skin and body care range developed

Fiona Brackenbury leaves Decléor to set up consultancy

Skin expert Fiona Brackenbury is leaving Decléor and

HD Brows announces new training location and education changes

HD Brows announces new training location and education

diarydates

// October 5–7 Salon International ExCeL, London The

professional beauty .co.uk

We take a look inside PB’s digital world

THE NEW word mouth

As surveys show customers trust online reviews almost as much as personal recommendations, PB’s social media editor Chris Halpin gives tips on improving your online rating

Out About

Behind the scenes at all the parties, launches and events in the world of beauty and spa

Insider beauty

Our exclusive monthly benchmarking stats for each sector of the market

Insider spa

Broadening your menu so you can help clients cope with

Insider nails

With autumn just around the corner, many of you have

Better the DEVIL you KNOW?

If a long-serving member of staff leaves but later wants to return to your salon, there are many reasons it could be in both your interests to reconcile, writes HELLEN WARD

ask the EXPERTS

Our beauty experts answer an array of questions about every aspect of running a successful salon or spa business

TEACHING WITH YouTube:THE ISSUES

With more amateurs incorrectly demoing nail kits on YouTube than ever before, award-winning tech Lee Moore explores the damage online tutorials are having on the nail industry

MAKING apprentices work for BEAUTY

Apprentices have been a mainstay of hair salons for decades but are less common in beauty. Salon owner Michelle Brookes outlines the pros and cons, as well as the laws around training and wages

full EXTENT

Two new lash extension brands make a debut, and we take a closer look at some impressive high-tech machine facials

Hydrate heal

As the weather begins to turn cold, this month’s launches feature products to restore moisture to stressed skin

How to make it as a… cruise ship THERAPIST

Lee Ann Galloway, manager of LivNordic Spa on the Viking Sun cruise liner, walks us through what it takes to operate on open water and why it’s so fulfilling

Time to shine

Entries for the Professional Beauty Awards 2020 open in October. Now’s your chance to get national recognition for your business

Talking to… Annabel Maginnis

The founder of Instagram-worthy nail salon and supplies brand Nails by Annabel tells Amanda Pauley how she made it big on social media, cementing her reputation as a nail influencer

CAN YOU refuse to PERFORM an INTIMATE wax?

With some Canadian therapists being prosecuted after refusing to wax a trans woman’s male genitals, debate has been rife about when a therapist can say no to an intimate wax. Wax specialist Sam Marshall weighs in

FORCE of nature

A full floor of thermal features and some clever design techniques allowed The Elan Spa at Mallory Court to bring the outside in, discovers Fiona Vlemmiks

THE problem WITHFAST-TRACKONLINE courses

While online training can be a great way to learn the theory of a topic, fast-track courses with no practical assessment are damaging the reputation of the beauty industry, argues Kerry Beavis

5 WAYS TO motivate STAFF in December

Keeping momentum going during extra busy columns and extended hours is possible with a little consideration of what makes your team tick

Festive FANCIES

There’s an array of Christmas gifting options from the pro brands this year, with something for every type of beauty lover. Don’t miss your chance to pick some of them up at PB North