Insider Spa
F&F
May 2026 delivered a strong performance for many spa businesses, with over half (53%) reporting better treatment revenue compared with May 2025 and a further 26% maintaining the same level. Average treatment room occupancy held at 52%, reflecting steady demand even as seasonal behaviours begin to shift with warmer weather patterns.
Retail performance was more stable overall, with 29% of spas seeing growth and a strong 56% reporting consistent sales year on year. This suggests that while clients may be more selective now, product recommendation remains a reliable revenue stream when embedded naturally into the treatment experience.
Pricing strategies are also evolving in line with seasonal demand. Almost half of spas are focusing on packages and bundles, while a further 20% are prioritising upselling rather than raising prices directly. This balanced approach allows businesses to protect value while maintaining accessibility for clients.
Month in numbers
How did treatment business in May 2026 compare with May 2025?
How did retail business in May 2026 compare with May 2025?
52% average treatment room occupancy in May 2026
19% have noticed clients booking closer to the last minute this year compared to previous years
On the spot
Heatwaves and warmer UK summers are increasingly affecting footfall patterns. How is your business adapting?
1. Adjusting opening hours or schedules (23%)
2. Promoting earlier-day appointments (77%)
How are you approaching service pricing during summer demand?
1. Offering more packages and bundles (48%)
2. No changes to pricing strategy (32%)
3. Focusing on upselling instead of price rises (20%)