Digital

PROFESSIONAL
BEAUTY.CO.UK

We take a look inside PB’s digital world

Hot Topic

Do silent appointments make your job easier, or take away the joy of building a client relationship?

@christina_bethany: “It depends who is on the treatment bed. Some clients want conversation and some want a moment of peace. Both have their role to play as there is no one-size-fits-all approach.”

Kay's Home Beauty: “I like a mix. But whatever the client prefers, if this is their downtime coming to me and they just need silence that’s fine.”

Debbie Fellows: “It depends on what the client needs during that appointment. It will never be fully silent but at times when I am concentrating, I go silent.”

Hot Topic

At what point do you decide to drop a brand you've been loyal to for years?

@skinnewmalden: “For me, the moment a brand starts clashing with my values and ethics, it’s time to move on. What I’ve learned is that clients are loyal to me, not necessarily the brand I use. They trust my recommendations, and with so many amazing brands out there now, there really are plenty of great alternatives.”

@sarahsokhiskin: “It's when the brand stops putting therapists first and focuses on profit. Every business needs to make money but when they undercut the people who got them where they are, it’s difficult for those therapists to support them.”

Anita Swetman: “A lack of customer support, no longer being professional-only – especially when the brands were exclusively professional.”

You had your say…

Where does the most client misinformation come from?

@talkskinacademy: “The lack of good quality education in our industry is the real problem.”

@tillysskincareandbeauty: “Most skincare misinformation comes from social media and trend-driven content. Another contributing factor is the rise of very short training courses. Limited training can sometimes result in practitioners sharing information without a full understanding of skin physiology, ingredients, contraindications, or long-term skin health.”

Donna Carey: “Influencers – you can buy or be given a product, have it for five minutes and suddenly become an expert and tell thousands of followers (often young and impressionable) they need it. The next day they repeat with a different product. It’s irresponsible and dangerous.”

This month we asked you…

What is the most valuable brand offering

69% Training and education

21% Marketing support

10% Retail support