mins
EDITOR'S COMMENT
New reports this month show that authenticity and individuality will be more important than ever in 2026 when it comes to marketing and delivering services. From showing personality on social media to scientific proof of wellness claims, consumers are demanding that brands cut the hype and don’t overuse AI. See our news stories from page 9 for more on this.
Showing up authentically online is also one of the key topics at the upcoming Salon Growth Summit, with a panel of leading salon owners set to guide visitors through how to achieve measurable results on social without it feeling like a second full-time job. The new business conference-style event will also deliver practical takeaways on client retention, mastering your KPIs, pricing for profit and much more. You can find out more about the programme and some of the key speakers on page 26.
We also get to know some of the panellists for the event better in this issue, via our lead interview with Cactus Laser Clinic owner Francesca Otote on page 35 and our Q&A with Blanc Studios founder Jessica White on page 72. Otote tells us how she ensured an inclusive environment as she scaled up her business, while White explains which important KPIs salon owners often overlook.
With authenticity just as important in services as in marketing, this issue also explores the role that Traditional Chinese Medicine (TCM) can play in salon and spa treatments, with integrative wellness practitioner Ada Ooi outlining how to adopt elements of the system alongside neuroscience in a genuine and effective way on page 60.
Meanwhile, our prejuvenation feature on page 40 explores authenticity in consultations for young people who are exploring preventative procedures and aesthetic devices – when to treat, when to refer and how you can manage client expectations to ensure the best results and encourage loyalty.
@Professionalbeauty.uk
@Pro Beauty
/Professional Beauty UK
/1ProBeauty