THE Salon Growth Summit

COPIED

4 mins

Salon Growth Summit

THE Salon Growth Summit

Brand-new event The Salon Growth Summit promises top-level business education and networking for salon owners on March 1–2 at Olympia London

Kick-start the new financial year at The Salon Growth Summit at Olympia London from March 1–2. Brought to you by Professional Beauty and sister title Hairdressers Journal, this dedicated business event is designed specifically to strengthen your salon for 2026 and beyond.

The Salon Growth Summit's Main Stage offers two days of practical insights and industry-renowned speakers. You’ll learn how to build pricing strategies that protect profit, finally crack which KPIs matter most and discover how to futureproof your salon against changing client demands and financial climates, plus so much more.

You can also meet leading professional brands, explore new suppliers and have commercially focused conversations that support smarter investment decisions for your business, not to mention high-level networking opportunities. This two-day event will elevate business and motivate you and your team, and will also include the Professional Beauty Awards 2026 on the evening of Sunday, March 1, at five-star London hotel The Royal Lancaster.

THE PROGRAMME

Sunday, March 1

10.30–11.15 Charge Your Worth: Pricing Strategies That Equal Profit

Is your price right? Charging incorrectly for your services is a fast-track to failure, but how much is too much and how do you work out the sweet spot? Business owners will share how their prices ensure profit and client loyalty.

Panellists include Kelly Shaw and Alan Austin-Smith

11.15–12.00 Competing With Clicks: Salon Retail Tactics for 2026

Online giants have changed the way clients shop, but salons still hold the most powerful advantage of all… trust and physical connection. Here’s how to use it to your advantage. Walk away with practical tactics to turn consultations into high-value retail moments, without sounding pushy, sales-yor scripted.

Panellists include Gemma Jarvis, Patrick Gildea and Jo Wong

13.45–14.30 Jason Bevan: Rocket Fuel Your Salon Business with Innovation and Creativity

Jason Bevan, ex head of creative development for Warner Bros and co-founder of Content Creative Studios, will share insider secrets from the big movies and their makers. His five key takeaways will include practical examples to help you enhance your customer experience and, crucially, grow revenues.

14.30–15.15 KPIs Every Salon Owner Should Track

Learn which numbers matter most, how to track them without getting lost in spreadsheets, and how to use data to make confident decisions on pricing, staffing and growth. You will leave with a framework that brings clarity and control to your salon.

Panellists include Jessica White and Michael van Clarke

15.30–16.15 AI in the Salon: Tech that Pays you Back

Use smart tech to streamline bookings, reduce no-shows, personalise marketing and improve the client journey – all without losing the human touch. Experts will share how to avoid costly tech mistakes and implement AI in simple steps that support your team.

Panellists include Kerri-Ann Angus and Noel Halligan

16.15–17.00 5 Ways to Future-Proof Your Salon

A crack team of salon owners share five practical strategies that help them stay profitable, relevant, and resilient. Leave with a roadmap that will protect your business today, while building momentum for long-term success.

Panellists include Rosie Kefford and Sean Hanna

Monday, March 2

10.15–11.00 The Client Journey – Attract, Delight, Retain, Repeat

Exceptional salons are not built on great beauty results alone, they’re built on unforgettable client experiences. Chart the full client journey from first click to returning regular, revealing how small improvements at each touchpoint transform retention and revenue.

Panellists include Hannah Bramwell and Samantha Cusick

11.00–11.45 Leading the Next Generation of Stylists and Therapists

The next generation has new values and ways of working. This session explores how modern leaders can inspire and retain talent while maintaining standards. Learn how to communicate with clarity and create a culture that supports growth and careers.

Panellists include Jamie-Lee Jones, Christel Barron Hough and Tilly Capel

11.45–12.30 The 30-Minute Social Strategy: Build Visibility, Sales and Bookings Fast

Social media doesn’t have to feel like a second full-time job. This session shows how to create high-impact content – discover what to post, when to post it, and how to turn views into actual enquiries and bookings, all without the burn out.

Panellists include Francesca Otote, Jessica Mee Josh Lamonaca and Rob Wood

13.30–15:00 Sam Conniff: Be More Pirate

Sam Conniff, a best-selling author and award-winning entrepreneur, will host a workshop that promises to turn traditional business thinking on its head and help you shift your mindset, challenging convention to make positive change. Attendees can expect actionable insights designed to be applied immediately within their salon environment.

15.00–15.45 What Today's Client Wants: The Services that Pay in 2026

Yesterday’s best-selling services aren’t guaranteed to keep driving business. Learn how to identify emerging trends and adapt without diluting your brand. Leave with a clear understanding of what modern clients are paying for, and how to position your salon to meet those needs.

Panellists include Jordanna Cobella

15.45–6:30 The Confessions Booth Live with Louis Byrne

Artist, hairdresser and activist Louis Byrne will be bringing the Confessions Booth Live, an immersive experience built on human connection. Not therapy. Not performance. Just real moments, shared safely, showing what happens when we stop fixing and start listening.

MEET THE BRANDS