December proved to be a mixed but resilient month for nail businesses, with the majority holding steady year on year. While 18% reported stronger treatment trade than December 2024, a reassuring 45% saw performance remain the same, suggesting many salons successfully navigated a competitive and price-sensitive festive period. Retail followed a similar pattern, with over 60% reporting stable or improved sales, reinforcing the ongoing opportunity for product recommendations when clients are already primed to spend.
On average, salons completed 33 nail treatments per week in December, highlighting consistent demand even in a crowded marketplace. Looking ahead, confidence is quietly building around pricing, with 62% planning to implement increases across services this year, and a further 15% exploring add-ons or tiered pricing. This signals a growing recognition of the skill, time and expertise involved in professional nail work.
On the spot
Are you planning to change your pricing structure this year?
1. Yes, price increase across services (62%)
2. No, prices will stay the same (23%)
3. Yes, add-ons and tiered pricing (15%)
What do you think will matter most to clients this year?
1. Value for money (50%)
2. Nail health and safe practices (42%)
3. Speed and convenience (8%)