5 to follow

Super-facialists

Having earned media recognition and built strong professional reputations, these five facialists are sharing results, innovations and expert guidance that inspires fellow professionals

Lisa Franklin

Instagram: @lisafranklinuk 18.1K

Lisa Franklin is the founder of the Lisa Franklin Clinic in London and one of the UK’s most respected facialists. Rooted in her belief that skin health reflects overall wellness, her social media feeds reflect her calm, expert-led approach to skin rejuvenation and age management, featuring treatment walk-throughs, before-and-afters and clear explanations of advanced facial and tightening technologies. Alongside results-focused posts, Franklin, who also works as an ambassador for leading device brands including CACI and LPG, regularly shares educational insights that help followers understand how professional treatments work.

Hadda Akrim

Instagram: @minimal_by_hadda 330K

An expert facialist and founder of Minimal by Hadda in Knightsbridge, London, Hadda Akrim blends holistic philosophy with advanced skin-health techniques. Drawing on her own journey with severe acne, she focuses on balancing skin from within and tailoring protocols that combine deep-tissue massage, lasers, peels and microneedling for glowing, resilient skin. Her social feeds include treatment clips, massage tutorials, and content on how inflammation and lifestyle factors influence skin outcomes.

Adeela Crown

Instagram: @adeelacrown 39.6K

An internationally recognised facialist and educator, Adeela Crown is celebrated for her expertise in advanced facial massage and skin-sculpting techniques. Her Instagram offers a behind-the-scenes look at hands-on treatments, alongside educational reels exploring facial anatomy, circulation and skin longevity. With a strong emphasis on technique and touch, Crown’s content bridges the gap between luxury facial experiences and clinical understanding, attracting both fellow professionals and clients seeking elevated, non-injectable treatments.

Dija Ayodele

Instagram: @dija_ayodele 31.6K

Best known as one of the UK’s leading aestheticians specialising in black skin, Dija Ayodele’s focus has evolved beyond hands-on treatments into education, innovation and the role of technology in skin health. Her Instagram feed is knowledge-led, offering in-depth commentary on skin biology, ingredient formulation, device-led treatments and how technology can better serve diverse skin tones. Alongside thought-provoking carousels and reels, Ayodele uses her platform to challenge outdated industry thinking and highlight where traditional skincare and aesthetic protocols fall short.

Sarah Brown

Instagram: @sarahbrown_facialist 429

Known for her meticulous technique and visible results, facialist Sarah Brown puts skin transformation front and centre on her social feeds. Close-up before-and-afters sit alongside educational posts that explain how professional treatments and targeted skincare work beneath the surface. Brown regularly shares insights into skin conditions, product formulation and treatment planning, giving followers a deeper understanding of the science behind her results. The overall feel is polished and clinical, appealing to clients who value expertise and evidence-led skincare.