INSIDE SPA
CURVY KATE
Spa managers are preparing for financial challenges this month, with 58% expecting a significant negative impact from the new Autumn Budget. The planned increase to the National Minimum Wage is also a concern for 62% of businesses, as it could affect hiring strategies moving forward.
On a brighter note, retail business is positive, with 46% of spas reporting an improvement in sales in October, compared to the same month last year, although 41% still saw a drop. With 57% average treatment room occupancy, there’s room for increased bookings. In fact, a significant 78% saw a decline in treatment sales. Despite these obstacles, many spas are adapting by targeting male clients, with 63% offering year-round promotions specifically tailored to this demographic. This is a great opportunity to expand services and increase engagement in a growing market.
On the spot
How do you expect the new Autumn Budget to impact your business financially?
1. Significantly negative impact (58%)
2. Slightly negative impact (24%)
3. Slightly positive impact (18%)
62%
say the scheduled increase in the National Minimum Wage will affect their hiring plans
Do you offer specific promotions tailored to male clients?
1. Yes, all year round (63%)
2. No, we don’t have male-specific promotions (37%)
Month in numbers
57%
average treatment room occupancy in October