Professional Beauty - December 2024

In this edition


EDITOR’S COMMENTThe ability to adapt quickly to change is
NEWSBrits are spending up to £4.4 billion a
PROFESSIONALBEAUTY.CO.UKWe take a look inside PB’s digital world
THE DIGITAL MARKETING SCAMS COSTING SALONS £1,000sA worrying number of beauty professionals are losing money to online marketing agencies that promise huge results but don’t deliver. Solicitor Christopher Eddison-Cogan explains how to spot a scam
Managing PIGMENTATIONHyperpigmentation is one of the most challenging skin concerns for clients and beauty therapists – here is the experts’ advice
5 Instagrammable nail salons TO FOLLOWCheck out these five vibrant nail salons with inspirational interiors, all getting it right on Instagram and attracting social savvy clients
INSIDER BEAUTYOur exclusive monthly benchmarking stats for each sector of the market
INSIDE SPASpa managers are preparing for financial
INSIDER NAILSIn October, nail treatment businesses
on the SCENEBehind the scenes at the parties, launches and events in the world of beauty, aesthetics, spa and nails
Viva la divaDivas can often make the most passionate employees, and the best at driving change in our fast-paced industry, writes Hellen Ward
ASK THE ExpertsOur beauty experts answer your questions about every aspect of running a salon or spa business
Talking to… DOMINIC SKINNERMac’s director of makeup artistry and judge of BBC show Glow Up tells Kezia Parkins about his rise to the top of the makeup industry and his advice for younger generations
THE ART OF bespoke browsBespoke brow services offer clients brows that suit their face, skin and lifestyle. Ellen Cummings finds out how the brow experts create super-personalised looks
Brow kitThese latest launches will have your clients stepping into 202 with their best brows ever
THE A GAMEEnviron Skincare founder Dr Des Fernandes, aka the godfather of vitamin A, tells Kezia Parkins about changing attitudes to retinol, the new regulation and his latest formulations
nutrition boostFrom increasing hydration to reducing signs of ageing, supplements can enhance results and add value to salon services, writes Erin Leybourne
Glow from withinSome of the latest supplements for skin on offer from the professional brands
MANAGING psoriasisPsoriasis presents a range of problems for those who have it – and for their beauty therapists. Ellen Cummings speaks to the experts to find out their strategies for helping clients to manage the condition
WHY WE NEED TO INVOLVE OUR TEAMS in changeCommunication is vital when managing business changes. Kay Pennington shares her tips for leadership and resilience
SMOOTH & snatchedTreatments this month offer a workout for the face to boost collagen and redefine facial contours
BRIGHT OUTLOOKThis month’s new releases help to brighten skin and prepare clients for the festive season
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