INSIDER NAILS

SCAMP AND DUDE

In October, nail treatment businesses showed a mixed performance. While 23% of owners reported a boost in treatment business compared to last year, 34% saw a decline. Retail sales were also a challenge, with 57% seeing little change and 38% reporting a dip.

Client demographics reveal that the 41-50 age group visit you most frequently, with 55% of nail businesses seeing this demographic return most often. This suggests a prime opportunity for businesses to upsell to this group. When it comes to customer service, 83% of you have a plan in place for dealing with complaints, which is crucial for maintaining client satisfaction and loyalty. However, add-on services remain an area for growth. The majority of salons (55%) currently sell add-on services to fewer than 10% of their clients, presenting an opportunity for owners to introduce more upselling strategies to increase average treatment value.

On the spot

Which client age group do you most frequently carry out treatments for?

1. 41–50 (55%)

2. 51–60 (22%)

3. 31–40 (18%)

4. 21–30 (5%)

83% have a plan for dealing with customer complaints

What percentage of your clients typically opt for add-on services?

1. Less than 75% (55%)

2. 10-25% (36%)

3. 51-75% (6%) 

4. More than 75% (3%)

Month in numbers

39 nail treatments performed on average per week in October

METHODOLOGY Insider is compiled from a monthly survey of spas and beauty salons. The people who participated represent a cross-section of the industry and were polled by email and social media from November 1 to November 7, regarding business for the month to October 31. Nail business for the Insider Nails page was calculated from data provided by salons that offer nail services among other treatments. The figures given represent the average score for each answer. Brands are ranked when mentioned by several respondents.