Insider Spa |

1 mins

Insider Spa


This February saw growth in spa businesses compared to the previous year, with 71% of respondents seeing a surge in treatment business, while retail sales experienced an improvement for a substantial 53%.

As spas start to gear up for the summer rush, many managers are implementing strategic measures. Enhanced marketing efforts for summer promotions top the list, being implemented by 71% of you, while introducing seasonal treatments or packages (53%) and adjusting staffing levels to accommodate increased demand (41%) are also key considerations.

When it comes to retaining existing clients, more than three quarters (76%) of you actively encourage guests to rebook appointments before they leave the spa. Hellen Ward talks more about the importance of looking after existing clients on page 36.

On th spot

Which methods do you use for training therapists?

1. In-house training by senior staff (88%)

2. Collaborating with product suppliers (76%)

3. Peer-to-peer mentoring and shadowing (65%)

4. Online training or webinars (53%)

5. External workshops or courses (47%)

6. Educational resources and materials (41%)

7. Certification programmes or exams (18%)

76% actively encourage guests to rebook appointments before they leave the spa

How are you preparing for the summer months?

1. Enhancing marketing efforts (71%)

2. Introducing seasonal treatments or packages (53%)

3. Adjusting staff levels for increased demand (41%)

4. Discounts or incentives for summer bookings (29%)

5. Upgrading facilities or amenities (12%)

Month in numbers

How did treatment business in February 2024 compare with February 2023?

How did retail business in February 2024 compare with February 2023?

79% average treatment room occupancy in February

This article appears in April 2024

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This article appears in...
April 2024
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