EDITOR’S COMMENT | Pocketmags.com

1 mins


There’s no denying social media has played an increasingly dominant role in almost everybody’s lives over the last few years, particularly as algorithms shifted to prioritise video as a dominant medium.

As influencers increasingly move into the beauty space, pressure has grown for trained professionals to counteract some of the misinformation being shared online, particularly in aesthetics where the repercussions are often more dangerous. This month we meet some of the professionals helping to keep standards high. Our interview with Dr Maryam Zamani on page 49 uncovers how the aesthetic doctor makes an impact across different social channels while retaining professional integrity, while in our ASMR feature on page 59, we talk to the famous Dr Pimple Popper and others about how to engage in the lighter side of social content while retaining responsible messaging.

But it’s not just online where the need to differentiate between qualified, responsible professionals and those entering the industry to make a quick buck is growing. While work may be ongoing to introduce licensing, in the meantime we’re shining a light on the businesses setting an example through impressive levels of training and customer care, and a focus on supporting the beauty industry as a whole. Meet the winners of the Professional Beauty Awards from page 73, as we go behind the scenes of each business to find out what makes them so special.

If you missed the awards night or indeed the Professional Beauty London show, you can catch up on just a few of the highlights from page 64.

This issue also delves deeper into tanning advice for working with clients with eczema and psoriasis (page 54), plus tips on everything from getting the most out of nail e-files (page 45) to how to make dynamic pricing work for your spa (page 104).


This article appears in April 2024

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April 2024
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There’s no denying social media has played an
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We take a look inside PB’s digital world
5 tan artists to follow
Spray tans have reached new heights in recent years thanks to sun-safety-conscious clients making the business of bronzing more lucrative. These top
Insider Beauty
Our exclusive monthly benchmarking stats for each sector of the market
Insider Spa
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Insider Nails
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Easing the pain points
With salon owners now more focused on Hellen Ward analyse to grow your business this year
Science of skin
Join the Skin Philosophy Training team on April 28 for a in-depth skin masterclass and the launch of Annalouise Kenny’s book The Science of Skin
On the scene
Behind the scenes at the parties, launches and events in the world of beauty, aesthetics, spa and nails
Ask the Experts
Our beauty experts answer your questions about every aspect of running a salon or spa business
Talking to… Dr Maryam Zamani
The aesthetic doctor and clinic owner tells Kezia Parkins her subtle approach to aesthetic treatments and the importance of showing up responsibly on social media
Get your glow on
Ellen Cummings asks the tanning experts for their top tips on treating clients with chronic skin conditions
Beautifully bronzed
New launches and hero products from pro tanning brands to keep all clients golden and glowing
Popping off
With social media becoming a hotspot for pimple-popping videos, Lollie Hancock finds out more about the world of beauty ASMR and how beauty professionals are building brands through alternative content
Life as a celebrity facialist and Make-up artist
Beauty expert Nathalie Eleni brought Ellen Cummings along with her for a day working as a make-up artist on promotional and red-carpet events
The Highlights
The beauty and spa industry came together for Professional Beauty London to make connections, meet the best suppliers in the market, learn from incredible speakers and celebrate top talent
World Class
International spa directors, managers and hoteliers came together to share ideas and explore innovation at the World Spa & Wellness Convention 2024
Nail stars
The prestigious Professional Beauty Nail Competition returned to to PB London
Riot of colour
Meet the talented winners of the Professional Beauty London Make-up Competition 2024
Top of their game
We reveal the winners of the Professional Beauty Awards 2024 and find out what it was about them that really stood out to our judges
A gentle approach
Do you offer a waxing service for clients who have been victims of female genital mutilation? Marta Zaczkowska explains how to take a sensitive approach
Shaping up
Deputy editor and nail tech Kezia Parkins tries her hand at acrylic at Glitterbels HQ in Stoke-on-Trent
Lift off
New treatments tackle pigmentation and we try out some advanced lifting and peeling facials
Tech talk
This month’s launches include new advances in skincare technology and fresh formulas for nail techs
The price is right
Suzanne Holbrook, spa and wellness director at Marriott USA, explains how she makes dynamic pricing work in her spas – charging more at peak times and less during quieter slots
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