Professional Beauty - April 2024

In this edition

Beautifully bronzedNew launches and hero products from pro tanning brands to keep all clients golden and glowing
EDITOR’S COMMENTThere’s no denying social media has played an
NewsNearly half of UK adults report stress-related skin
PROFESSIONALBEAUTY.CO.UKWe take a look inside PB’s digital world
5 tan artists to followSpray tans have reached new heights in recent years thanks to sun-safety-conscious clients making the business of bronzing more lucrative. These top
Insider BeautyOur exclusive monthly benchmarking stats for each sector of the market
Insider SpaThis February saw growth in spa businesses
Insider NailsSocial media is a powerful ally for
Easing the pain pointsWith salon owners now more focused on Hellen Ward analyse to grow your business this year
Science of skinJoin the Skin Philosophy Training team on April 28 for a in-depth skin masterclass and the launch of Annalouise Kenny’s book The Science of Skin
On the sceneBehind the scenes at the parties, launches and events in the world of beauty, aesthetics, spa and nails
Ask the ExpertsOur beauty experts answer your questions about every aspect of running a salon or spa business
Talking to… Dr Maryam ZamaniThe aesthetic doctor and clinic owner tells Kezia Parkins her subtle approach to aesthetic treatments and the importance of showing up responsibly on social media
Get your glow onEllen Cummings asks the tanning experts for their top tips on treating clients with chronic skin conditions
Popping offWith social media becoming a hotspot for pimple-popping videos, Lollie Hancock finds out more about the world of beauty ASMR and how beauty professionals are building brands through alternative content
Life as a celebrity facialist and Make-up artistBeauty expert Nathalie Eleni brought Ellen Cummings along with her for a day working as a make-up artist on promotional and red-carpet events
The HighlightsThe beauty and spa industry came together for Professional Beauty London to make connections, meet the best suppliers in the market, learn from incredible speakers and celebrate top talent
World ClassInternational spa directors, managers and hoteliers came together to share ideas and explore innovation at the World Spa & Wellness Convention 2024
Nail starsThe prestigious Professional Beauty Nail Competition returned to to PB London
Riot of colourMeet the talented winners of the Professional Beauty London Make-up Competition 2024
Top of their gameWe reveal the winners of the Professional Beauty Awards 2024 and find out what it was about them that really stood out to our judges
A gentle approachDo you offer a waxing service for clients who have been victims of female genital mutilation? Marta Zaczkowska explains how to take a sensitive approach
Shaping upDeputy editor and nail tech Kezia Parkins tries her hand at acrylic at Glitterbels HQ in Stoke-on-Trent
Lift offNew treatments tackle pigmentation and we try out some advanced lifting and peeling facials
Tech talkThis month’s launches include new advances in skincare technology and fresh formulas for nail techs
The price is rightSuzanne Holbrook, spa and wellness director at Marriott USA, explains how she makes dynamic pricing work in her spas – charging more at peak times and less during quieter slots
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