1 mins
Insider Beauty
Our exclusive monthly benchmarking stats for each sector of the market
JOE BROWNS
In positive news for salon owners, almost half (46%) of Insider survey respondents reported an improvement in treatment business in February 2024 compared to the same month last year, while 41% reported better retail business. Average treatment room occupancy remained steady at 73%, indicating consistent client demand and engagement.
Investing in therapist training is key to satisfying this demand. In-house training sessions led by senior staff formed the backbone of skill development for 83% of you, followed by online modules or webinars (75%). Additionally, 36% of you encourage staff to participate in industry conferences and events. You can read about the success of the education programme at Professional Beauty London on page 64.
On the spot
Which methods do you use for training therapists?
1. In-house training by senior staff (83%)
2. Online training or webinars (75%)
3. Collaborating with product suppliers (72%)
4. External workshops or courses (69%) 5. Access to educational resources and materials (56%) 6. Peer-to-peer mentoring and shadowing (44%) 7. Industry conferences or events (36%) 8. Certification programmes or exams (25%)
92%
actively encourage clients to rebook before leaving the salon
Month in numbers
How did treatment business in February 2024 compare with February 2023?
How did retail business in February 2024 compare with February 2023?
73% average treatment room occupancy in February
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