Insider Nails

PRETTYLITTLETHING

Social media is a powerful ally for nail businesses, with 79% of you leveraging these platforms to attract new clients and enhance visibility. Additionally, 71% use social media for client engagement and community building, while 67% capitalise on it for promotional purposes. Nail art designs, networking with industry peers, and sharing nail care tips also have an important place in the digital realm.

You can find out about how beauty professionals in other sectors are using social media elsewhere in this issue – we get the lowdown from ASMR content creators on page 59, and Dr Maryam Zamani discusses her relationship with social media on page 49.

Meanwhile, for the 57% of you who use e-files in your nail services, Katie Barnes’s demystification of e-file grits, settings and speeds makes for a super-useful read on page 45.

On the spot

What role does social media play in your nail business?

1. Attracting new clients and increasing visibility (79%)

2. Engaging with clients and building a community (71%)

3. Promoting special offers (68%)

4. Showcasing nail art and other work (43%)

5. Networking with other professionals (39%)

6. Collaborating with influencers (32%)

7. Sharing nail care tips and tutorials (21%)

57% use e-files in their nail services

How do you enhance the client journey for nail clients?

1. Welcoming and comfortable reception (86%)

2. Clear communication about services and prices (68%)

3. Add-ons such as hand massages (64%)

4. Personalised consultations (63%)

5. Seeking feedback to improve services (51%)

6. Efficient booking and check-in process (48%)

Month in numbers

How did nail treatment business in February 2024 compare with February 2023?

How did nail retail business in February 2024 compare with February 2023?

37 nail treatments performed on average per week in February

METHODOLOGY Insider is compiled from a monthly survey of spas and beauty salons. The people who participated represent a cross-section of the industry and were polled by email and social media from March 5 to March 11, regarding business for the month to February 29. Nail business for the Insider Nails page was calculated from data provided by salons that offer nail services among other treatments. The figures given represent the average score for each answer. Brands are ranked when mentioned by several respondents.