1 mins
INSIDER NAILS
OLIVER BONAS
With more clients seeking out nail services at the start of this summer holiday season, over half (53%) of Insider respondents recorded better treatment business compared to the same time last year. Retail business also showed resilience with 18% reporting better sales, demonstrating the value of retailing to profits – indeed, 83% of respondents sell take-home nail care products to clients.
When it comes to nail art designs, 70% of you cater to client preferences, allowing creative freedom during appointments. As for continuing education, 50% find value in new product and technology updates, reflecting the industry’s commitment to staying at the forefront of nail techniques and trends. For more opportunities to keep up to date with the latest nail skills, visit the Trends and Techniques Stage at Professional Beauty North – read more on page 82.
On the spot
How
do
you
handle
client
requests
for
nail
designs?
1. Let them request any design during their appointment (70%)
2. Clients have to send inspiration photos 24 hours before the appointment (30%)
83%
sell take-home nail care products to clients
Which
areas
of
continuing
education
do
you
find
beneficial
in
enhancing
your
nail
techniques?
1. New product and technology updates (58%)
2. Client communication and relationship-building skills (26%)
3. Specialised services such as acrylics and gels (16%)
Month in numbers
How
did
nail
treatment
business
in
July
2023
compare
with
July
2022?
How
did
nail
retail
business
in
July
2023
compare
with
July
2022?
106 nail treatments performed on average per week in July
METHODOLOGY Insider is compiled from a monthly survey of spas and beauty salons. The people who participated represent a cross-section of the industry and were polled by email and social media from July 31 to August 14, regarding business for the month to July 31. Nail business for the Insider Nails page was calculated from data provided by salons that offer nail services among other treatments. The figures given represent the average score for each answer. Brands are ranked when mentioned by several respondents.