July marked another positive month for beauty business owners, with 48% of respondents reporting improvement in treatment business compared with July last year – and an impressive average treatment room occupancy of 81%. Retail business, while facing some challenges in the summer months, remained dynamic with 24% reporting better sales.
When it comes to client satisfaction, 44% of respondents reported that quality of services and treatments was the most important factor while professionalism and friendliness of staff (38%) and price and value for money (18%) also contributed.
Interestingly, 46% of respondents reported a recent increase in male clients booking treatments, showcasing the evolving landscape of the beauty industry and demonstrating a commitment to inclusivity.
On the spot
1. Quality of services/ treatments (44%)
2. Professionalism and friendliness of staff (38%)
3. Price and value for money (18%)
46% have experienced more male clients booking treatments now compared with five years ago
Month in numbers
81% average treatment room occupancy
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